A well-known brand in the denim apparel industry, its high-quality fabrics are well-known in the industry, specializing in the design and sales of denim casual series clothing, shoes, bags and accessories

JASONWOOD's core consumer group is urban young people who want to use denim to show their unique charm. Their characteristics in clothing consumption: the pursuit of individuality, but not alternative; The main consumer is the mass brand, emphasizing the quality of the brand, the price of the mass and the wide distribution; Sensitive to fashion, but not too avant-garde, still opting for mass fashion; Love the new but not tired of the old.

At present, the JASONWOOD brand has more than 400 direct/agent stores, covering department stores, specialty stores, shopping malls, official shopping websites and other forms, covering 123 large and medium-sized cities in 26 provinces across the country.

Founded in 2000, Insist My Apparel (Hangzhou) Co., Ltd., formerly known as Hongye Apparel Co., Ltd., is a brand company that designs and sells denim casual series of clothing, shoes, bags and accessories.

The company's JASONWOOD brand is aimed at the new generation of urban people who advocate individuality, pursue rebirth, pay attention to the quality and details of things, and pay attention to comfortable clothing.