Heilan Home Co., Ltd., a famous trademark in Jiangsu Province, a low-cost and high-quality national men's clothing brand, focuses on fashion and business style, enjoys the reputation of "men's wardrobe", and is a large-scale listed company that produces and sells men's clothing
Heilan Home Co., Ltd., located in Xinqiao Town, Jiangyin City, Jiangsu Province, was established in 1997 and listed on the Shanghai Stock Exchange in 2000 with the stock code 600398. The company is a large-scale garment enterprise, whose business covers the operation of brand clothing and the production and sales of high-end worsted woollen, high-end suits and professional clothes. Among them, the operation of branded clothing includes brand management, supply chain management and marketing network management.
Heilan Home Apparel Co., Ltd. is its subsidiary, and its establishment has promoted the development of different clothing brands of Heilan Home Co., Ltd. This year, different promotions will be launched for its "Aiju Rabbit", "Hai Family" and "San Kaino", such as holding fashion exhibitions online or in different cities, advertising on multimedia, etc.
Based on the dual operation mode of brand and platform, the company strives to provide high-quality products and services for every customer, and establishes a unified marketing network through the establishment of strategic alliances in the industrial chain.
Through the direct management of franchise stores, the unified image and rapid expansion of stores have been realized; By integrating the resources of the garment industry chain with the concept of win-win, and driving the virtuous cycle of the entire industrial chain operation, all parties in the industrial chain bear limited risks, effectively resolve business risks, and maximize value creation. At present, the company has formed a unique and competitive advantage of the "headquarters brand management - production outsourcing - general logistics - chain sales" operation and management model, in the overall downturn of the industry to achieve sustained and rapid development.
In 2015, the company has always been committed to building the strategic goal of "national brand", focusing on the terminal market, tapping market potential, with accurate product positioning, constantly meeting the increasingly rational clothing needs of consumers, with a unique business model, strengthening the advantages of high cost performance, with direct store management, improving the application of big data, with rich product marketing, enhancing brand value, and continuing a good growth trend. In 2015, the company achieved operating income of 15.830 billion yuan, an increase of 28.30% over the same period of last year, and net profit attributable to shareholders of listed companies of 2.953 billion yuan, an increase of 24.35% over the same period of last year. As of December 31, 2015, the company had 3,990 stores, including 3,517 "Heilan Home" stores, 306 "Aijutu" stores and 167 "Haiyi" stores.
