Founded in 1889 in the United States, the world's famous jeans brand, promoting the evolution of jeans from practical to fashion, in 1926 its first zipper jeans was born creatively influenced the development of the entire jeans industry, synonymous with classic fashion jeans
H.D. Lee Mercantile founded the Lee brand in Kansas, USA in 1889. In 1926, Lee invented the world's first zippered jeans, the 101Z collection, which became Lee's signature along with the famous 'Hair-On-Hide' horsehair version and the Lazy S for the S-shaped back pocket. From the launch of the first protective Lee Bib cargo pants to the classic 101 series made from 13oz denim, Lee has always been innovative and has played a vital role in the evolution of denim from practical to fashionable. Lee has always preserved his heritage while innovating to establish a leadership position in the denim fashion industry, connecting with the younger generation of fashion, and has been hailed as a classic of denim culture.
LEE TODAY
Today, LEE's long history has made it a staple of jeans in the United States. Its products still retain a certain level and value from both traditional and avant-garde perspectives, and have become the code name of jeans that are both classic and fashionable.
The corporate brand was ranked 462nd in the 2006 "Top 500 World Brands" list compiled by the World Brand Lab.
LEE jeans have a history of more than 100 years from their birth to the present. With its first-of-its-kind and classic design, LEE jeans have become a classic and authority in the jeans industry, and are known as one of the world's top three jeans brands. With its simple and pure style, LEE jeans have attracted the attention of fashionable men around the world, and represent the men's clothing brand of European fashion trends.
LEE秋冬时装发布会打破以往由模特走T型台向来宾展示最新服装的传统形式，将“后台”展现出来，再配合特别的场景搭配，由到场的媒体及时尚搭配高手从众多的秋冬服装中自行进行搭配，北京BED TAPAS & BAR，VF集团的创意团队出人意料的选择了这个少为人知的场所，正处于老北京旧鼓楼地区，场地的格局、古老的院落、陈旧的木梁、躺椅、古床，无不向世人讲述着这里悠久的历史以及承载的古都传统文化，与LEE& Wrangler 本身沿袭的文化底蕴交相呼应，配合的恰倒好处。
Today, LEE has been sold in more than 200 countries and regions around the world. In 1995, the king of denim with a history of 100 years was officially announced to enter China.
