Levi's, founded in 1873 in the United States, is the originator of jeans, representing the pioneering power and spirit of the American West, and the indigo denim twill/leather badge on the back of the waist/curve/rivet/unique red flag mark on the back pocket of the pants are all characteristics of Levi's
LEVI'S IS ONE OF THE MOST RECOGNIZABLE NAMES FROM THE WESTERN UNITED STATES. It is also the inventor of the world's first pair of jeans, Levi Strauss. Strauss). Levi Strauss immigrated to New York from Germany in 1847 at the age of seventeen. Barely able to speak English, he spent his first years in the United States working for his two older brothers. He sold fabrics and housewares in the backwoods and villages of New York and KFC. He sometimes even sleeps on the side of the road or in an empty garage overnight. The news of the California Gold Rush fascinated the young Strauss, and in 1853 he sailed to San Francisco. He brought several rolls of canvas for camp tents and caravans to sell to the rapidly growing population. But he found that canvas had a better use, as an old gold digger said he should be selling trousers that could withstand the rough grind of gold digging. So he sent his unsold canvas to a tailor to order his first Levi's jeans. It was on that day that the legend of Levi'sR was born.
People spread the word about this tough jeans, and spread it all over the place. The young Strauss opened his first store in San Francisco soon after. He produced many waist-length leggings. Later, he abandoned canvas in favor of twill, a strong cotton cloth woven in France with a non-discoloring indigo dye. Between 1860 and 1940, Strauss made a number of improvements to the original, including rivets, an arched double horse guarantee leather label and a small flag on the back pocket, which are now the world-famous emblems of authentic Levi's jeans. Levi Strauss is truly an American tradition, and to people around the world, it represents the pioneering power and spirit of the West.
Today, jeans have become a way to express the sexiness of all ages, and at the same time, they can be worn at any time without feeling outdated. Among all the jeans brands in the world, Live's is like a century-old evergreen tree, since 1873, when Levi Strauss, the founder of Levi Jeans, produced the first pair of jeans, it has been naturally associated with the American Gold Rush, the Western Denim and the United States-Army-Army, and even become a part of American history. It is rare for a clothing brand in the world to be able to go through more than 100 years of ups and downs like Levy, from a country to the world, the brand personality has always remained the same, and become the leading brand of fashion and jeans that can be accepted by men, women and children all over the world, which cannot but be said to be a century of myth created by the Levi brand.
After more than five generations and more than a century of hard work, the Levy brand has been registered in more than 160 countries around the world, and has always stood for originality, integrity and innovation. Not only is it known for its durability and durability, but it is also known for its award-winning brand advertising.
