Founded in the United States in 1981, it was originally engaged in denim clothing to make a fortune, and its products are known for their wild and American sexy, European romantic atmosphere, and its denim clothing and silver jewelry are more famous in the industry
Guess is adventurous, sexy, and pure American! Curiosity, passion, and a free spirit are Guess's claims. Since Guess originally started with denim clothing, the tone of the design has always been Western, and in terms of texture, it is comfortable, natural, and adventurous rugged. Later, under the influence of popular elements, Guess gradually appeared with some close-fitting sexy, simple, and urban designs. As the age group of consumers who love Guess gradually increases, the "Guess Collection" that can go out to social occasions and express personal taste is loved by many people, so Guess decided to separate the "Guess Collection" under the name of designer Marciano and become a designer with a higher texture.
The logo representing the Guess brand symbol is often found in clothing designs, while the inverted triangle cloth label is often found on the back pocket of jeans. Guess's silver jewelry is also very special and is able to express a strong personal taste.
Like Sisley, another young womenswear brand, Guess's advertising design is always full of surprises and surprises. Many of the top models were born out of Guess's print ads, including Naomi Campbell and Claudia Schiffer, whose print ads often make a lasting impression on the models.
Guess Story
The Marciano brothers, the founders of Guess, grew up in a passionate southern region of France, where French design and lifestyle have long been ingrained in their hearts. The Marciano brothers also admired life on the West Coast of the United States and moved to the United States in the 70s to start their fashion dreams in California.
In the early 1980s, the outlook for clothing design was bleak, and denim goods were considered obsolete. However, by fusing European style and American tradition, Marciano reinvents denim as an elegant, innovative and timeless sensuality.
At first, the retailers were quite skeptical about the direction of Guess's products, and the buyers agreed that denim items were in decline, but the Marciano brothers were convinced, and launched a pair of women's jeans called Guess skinny "Monroe", which created a new concept with sexy and unique design style.
After a long negotiation, Bloomingdale was finally willing to sell two dozen Marilynjeans, which could be regarded as a gesture of help to the Marciano brothers. As the Marciano brothers expected, within a few hours, the merchandise was sold out. Since then, the Marciano brothers have been building this American brand with a French heart. This new development of denim products also makes jeans a fashion icon that is not affected by time.
