Black Peony (Group) Co., Ltd., ERQ Denim Time, a denim casual clothing brand under Black Peony, is a modern enterprise specializing in the development, design, production, processing and sales of jeans and other products
ERQ, Enjoy real quality! The spirit of denim is freedom, and freedom comes from the initial desire of life, out of the pursuit of "the essence of life", ERQ has always adhered to the brand spirit of simplicity, naturalness, relaxation and quality.
ERQ, with more than 70 years of experience in the denim industry, selects the world's first-class top fabrics, and 208 Seiko meticulous workmanship, so that denim spirit lovers can find their own jeans in ERQ, and enjoy high-quality ERQ products while infecting ERQ's brand spirit and concept.
The Chinese name "Cowboy Time" means the world of cowboys, there is no show-off, the pursuit is classic, and the collection is precipitation, because it knows that the unique silent years shine brighter than any object, and the development of the brand is an unforgettable time that cannot be replicated.
It is worth savoring and cherishing forever.
ERQ, a denim brand with dreams, is not good at storytelling, but has a story-like history.
In the 20s of the 20th century, Wu Jiasheng and Lu Bingkun, textile businessmen in southern Jiangsu, established a workshop-style textile factory, determined to make national brand products, which was like a fantasy at that time. In the 20s and 40s, when the war was constant and the people were struggling to make a living, their factories were destroyed many times, but with the support of their dreams, they did not give up and kept rebuilding. From China's workshop-style production to Western mechanized large-scale production, to the merger of eight small textile factories to establish a "public-private partnership" management system, they have worked hard; In the 80s, during the reform and opening up, the new generation of factory leaders decisively entered the international fabric market and successfully developed the "Black Peony" denim fabric, which has shaped the pattern of today's international denim market - one-third of the world's top denim fabrics come from Changzhou, China.
Today, although the predecessor who started a business for his dream is gone, his dream and dream spirit have been continued to this day. In 2012, its successor, the Black Peony Group's own brand ERQ, broke out of the cocoon. With 84 years of industry experience to carve each product, with the collection of cutting-edge denim information from more than 50 countries around the world to polish a brand, not for luxury, only for better, ERQ can do it, because it carries the original dream of the founder from beginning to end, and we, or you will become the practitioners of this dream of the century.
