Black Peony (Group) Co., Ltd., founded in 1940, is a state-controlled listed company integrating denim fabrics, clothing, yarn-dyed fabrics and other manufacturing industries, urban comprehensive function development, and innovative industry investment in new businesses
Black Peony (Group) Co., Ltd. is located in Changzhou City, Jiangsu Province, a historical and cultural ancient city on the bank of the Grand Canal, and is a state-controlled listed company integrating denim fabrics, clothing, yarn-dyed fabrics and other manufacturing industries, urban comprehensive function development, innovative industry investment and new business. At present, the company has total assets of more than 10 billion yuan and more than 4,000 employees.
The company was founded in 1940, and the "Black Peony" trademark was approved for registration in 1979 and extended to more than 70 countries through Madrid international trademark registration. In 1981, it took the lead in entering the denim market in the country, and in 2002, it was listed on the Shanghai Stock Exchange with the stock code of 600510. In 2005, it was awarded "Well-known Protection", "China Famous Brand Product", and the first "Export Inspection-free Enterprise" in the domestic denim industry, and was listed as a national key export brand cultivated and developed by the Ministry of Commerce. In 2009, it carried out a major asset restructuring in the form of non-public private placement and injected into the urban comprehensive function development business. In 2012, the company's operating income reached 3.7 billion yuan, and the profit and tax reached 760 million yuan.
In the field of textile and garment, 70 years of development has created the height of Black Peony - the manufacturing base for domestic production and research and development of high-quality denim fabrics and clothing, and the first drafting unit of the industry standard "yarn-dyed denim". In recent years, the company's per capita profit and tax, main business income and export delivery value have ranked among the top in China's denim industry, and the social contribution rate has entered the top ten in the national denim industry. ERQ (Denim Time), an independent clothing brand, adopts a combination of network marketing and offline experience stores, and has opened nearly 200 stores in more than 20 provinces and cities across the country, and is committed to building "China's No. 1 jeans brand".
In the development of comprehensive urban functions, with the new acquisition of black peony by Changgaoxin, black peony has undertaken the historic task of "building a new city in the north and benefiting the people of Changzhou". Municipal infrastructure, supporting commercial facilities, resettlement housing, commercial real estate, primary land development in the northern new city, construction of 10,000 hectares of fertile land and other supporting projects have provided strong support for accelerating the urbanization process of Changzhou. From Changzhou's largest market, the green capital Wanhe City and Peony Xinyue Bay, to the supporting projects of Changzhou North Station of the Beijing-Shanghai High-speed Railway and the construction of Tianhe International School, Black Peony has also successfully entered the high-end real estate project of Dushu Lake in Suzhou, and is becoming a first-class city operator in the Yangtze River Delta.
Innovative industrial investment business, Black Peony focuses on emerging industries such as new materials, new energy, energy conservation and environmental protection, combined with urban industrial upgrading planning, and carries out new industrial investment that emphasizes technology and capital. Since the establishment of Mudanjiang Venture Capital Co., Ltd., which has a registered capital of 300 million yuan, it has established Yixing Jiangnan Tianyuan Investment Fund with a total scale of 1 billion yuan, invested in a number of fast-growing high-tech projects, and successfully established Jiangsu Provincial Science and Technology Business Incubator. As a science and technology industrial park jointly built by the Tianning District Government of Changzhou City and Black Peony, Black Peony Changzhou Science and Technology Park is committed to building itself into an urban economic complex with a high degree of integration of modern service industry and advanced manufacturing industry integrating the headquarters base of high-end industries, the accelerator of science and technology enterprises and the high-quality service base for entrepreneurship and innovation.
Towards a hundred years of black peony, the accumulation has formed a new corporate culture of "vision, responsibility, change and harmony", so that talents become the core competitiveness of development. Under the training of the company, Deng Jianjun, an electrical maintenance worker, has become a model of knowledge-based workers in the country, a representative of the 17th and 18th National Congress of the Communist Party of China, a leader in moving Chinese characters and the times since the founding of New China, and the most influential model worker in the 60 years since the founding of the People's Republic of China, and has been received many times by Hu Jintao and General Secretary Xi Jinping.
Black Peony will transform its business model through technological innovation and brand strategy, accelerate transformation and upgrading, develop black peony-style clothing and apparel into a national brand, and develop black peony-style fabrics into a world brand. At the same time, Black Peony will cultivate the core resources of sustainable development, and is committed to forming a platform pattern of industrial upgrading and urban resource development, so as to become a management holding group company with national influence and transnational management capabilities.
