Positioned in the young/fashionable/energetic/cost-effective mass casual clothing, mainly for the 16~30-year-old young group, known for its rich styles/comfortable and easy to match/high-quality fashion new products
Zhejiang Semir Apparel Co., Ltd. is a brand apparel enterprise featuring virtual operation and a series of adult casual wear and children's clothing as the leading products. For 12 consecutive years, it has been rated as one of the top 100 enterprises in China's garment industry in terms of sales and profits, and one of the top 500 private enterprises in China's garment industry.
The company currently has two major clothing brands, "Semir" and "Balabala", among them, the "Semir" brand was founded in 1996, and its products and brands are positioned in young, fashionable, energetic and cost-effective mass casual clothing, mainly for 16~30-year-old young students and young people who have just stepped into the society. The brand has won the China Apparel Brand Marketing Award and the Achievement Award, and is a leading brand of casual apparel in China. Founded in 2002, the "Balabala" brand is positioned as a professional and fashionable children's wear, mainly for the middle-class and well-off families aged 0~14. The brand has won the China Clothing Brand Potential Award and China's Top Ten Children's Wear Brands. The market share and brand awareness of the "Balabala" brand rank first among domestic children's clothing brands, and are known as "creating a miracle of the development of Chinese children's clothing brands".
Since the establishment of the company, Semir Apparel has adopted a virtual business model and continuously innovated in practice, outsourcing clothing production, focusing on product design, brand communication, supply chain management and channel expansion. In the 20 years of development, Semir Apparel takes "integration and innovation, win-win development" as its business idea, and strives to play the four roles of "channel planner, resource integrator, brand manager, and humanistic practitioner", based on the garment industry, based on the domestic market, based on brand building, based on humanistic leadership, integrating global advantageous resources with an international vision, and doing industry with a dedicated attitude and persistent spirit, and has embarked on a path of socialized large-scale production and professional division of labor.
From the beginning of the establishment of the company, Semir Apparel has established the business philosophy of "small rivers have water and big rivers are full", emphasizing win-win with partners and other stakeholders, and pursuing harmonious development between enterprises and employees, enterprises and society.
In March 2011, Semir Apparel was successfully listed on the SME Board of the Shenzhen Stock Exchange, becoming a listed company with a leading market capitalization.
In the context of the era of consumption upgrading, with the new mission of "leading quality fashion and creating a happy life", Semir strives to build a large platform for entrepreneurship, capital operation, industrial incubation, multi-brand prosperity and openness and win-win by building four industrial clusters of apparel industry, children's industry, e-commerce industry and emerging industries, and strives to achieve terminal sales of 80 billion, market value of 100 billion, tax profit of 10 billion, 10 entrepreneurial partner platforms, and 10 entrepreneurial brands by 2021. The grand goal of cultivating 2-3 listed companies is to become a fashion service provider with global influence.
