Wanda Cinemas is a pioneer of modern cinema in China. The total number of movie screens owned by its cinema chain accounts for about 11% of the total number of screens in the world, and its box office revenue ranks first in the country all year round, and its position is difficult to shake. In the field of cinemas in Xi'an, Wanda is the owner of cutting-edge audio-visual technology, although the number of cinemas accounts for only about 5% of the city's total, most of them are equipped with IMax, 4DX, RealD halls, and some are equipped with ScreenX halls and RealD6FL halls, which can provide audiences with a high-quality movie-watching experience.
Opened in 2017, Wanda Cinema High-tech Store is the only theater in Northwest China with Dolby Cinema halls, with a total of 19 cinema halls including Dolby Cinema, RealD, 4DX, and ordinary halls, with a business area of 8,000 square meters. Dolby Cinema (also known as Dolby Cinema) is a high-end cinema hall built by Dolby, the world's top audio and video technology provider, integrating cutting-edge technologies such as Dolby Vision and Dolby Atmos. The RealD hall adopts the three-dimensional imaging technology of RealD, an American imaging company, which greatly improves the brightness of 3D movies, solves the problems of low brightness and edge ghosting during the projection of 3D films, and reduces visual fatigue.
The 4DX Room is designed for moviegoers who love a sense of immersion. The "seat dynamics technology" developed by CJ 4DPLEX in South Korea simulates movie scenes, and is often used in science fiction, war, and action movies. When watching the movie, the seats will be lifted, tilted and vibrated according to the plot, and special effects such as water mist, smell, and flash will be generated to restore the rain, snow, lightning and other effects in the picture. Since there is no prompt before the effect is generated, the effect is particularly intense and the degree of stimulation is high when encountering high-altitude, action, and war scenes, so you need to be psychologically prepared before watching the movie. In addition, as a member of the National Art Film Screening Alliance, the theater will release all kinds of excellent art films at home and abroad from time to time, such as "Three Billboards", "Manchester by the Sea", "Red Sorghum", etc., and audiences who love such films should pay attention to the theater schedule information.
The cinema hall of the cinema is scientifically designed, with a wide spacing between the seats and a reasonable height difference between the front and rear. Seats, handles and other close-fitting parts are maintained in a timely manner, and there are few stains and failures. Benefiting from the large number of theaters, the theater has a large number of movies, and it can be efficiently and orderly even during peak viewing hours such as weekends and nights. It is worth mentioning that the cinema has a VIP room and a children's theater: the VIP room is a mini room that can accommodate an additional 25 people, equipped with reclining chairs, and provides drinks and snacks delivery, while the children's room is equipped with cartoon-shaped children's seat cushions, and the inner wall is painted with popular cartoon characters, which are often used to screen children's films.
The exterior walls of the ticket sales and catering offices are hollowed out in traditional Chinese, similar in appearance to Persian architecture, and in line with the Silk Road culture contained in Xi'an. The cinema is clearly zoned and reasonable, with ample lockers, relaxation areas, automatic ticket machines, etc., and Pacific Coffee Shop to provide services. It's a pity that the attitude of the theater staff is not good, and the enthusiasm is not enough when checking tickets and reception, but it is harmless. In terms of ticket prices, the viewing time of realD hall and ordinary hall is roughly between 40-55 yuan, 4DX is 45-65 yuan, and Dolby Cinema is 50-70 yuan. The above-mentioned ticket prices are based on large online ticketing platforms such as Maoyan and Taopiao, and the actual ticket prices are subject to the theater settings, which will not be repeated below.