Oscar Cinemas is a subsidiary of Henan Culture Film and Television Group, with a commercial territory spanning Henan, Shaanxi, Shanxi, Xinjiang and other places. In 2005, it established the Xingzhengyuan Plaza branch in Luoma City, which is the first modern cinema in Xi'an and is well known to movie fans. Today, the brand has opened nearly 20 stores in Xi'an and continues to expand.
The cityfront store was put into operation in 2016 and won the box office championship in Xi'an cinema in 2017 as a dark horse, with outstanding results. The ticket hall is decorated in the style of a space capsule, equipped with multiple screens to show film information, which is quite technological; On both sides of the corridor leading to each cinema hall, there are a large number of entertainment equipment such as capsule toy machines and claw machines, as well as a series of snacks and beverage shops, which are both aesthetic and practical.
Box office advantage does not mean technical advantage, and the imaging technology used in cinemas is inferior to that of the top theaters. There are 9 cinema halls, including 6 laser screening halls, 1 Dolby Atmos laser giant screen hall and 2 VIP halls. Among them, the giant screen hall follows the CGS Chinese giant screen system, the screen size is wide, close to the IMax screen, the picture is bright, and it can accommodate 554 people, but due to the relative lag of the negative conversion technology, it is weaker than IMax in imaging clarity, and the experience relies on the Dolby Atmos system to make up for it, and the ticket price is slightly lower. The two VIP halls are 29-seat and 7-seat mini theaters respectively, providing drinks, snacks and other supporting facilities, and are often used to play 2D films such as animation and drama, and the projection effect is similar to that of ordinary halls. It is worth noting that the cinema is also a member of the National Art Film Screening Alliance, and regularly provides excellent art film screenings at home and abroad.
The spacing and row spacing of the seats in the theater are basically reasonable, and the personnel move smoothly, but the temperature setting of the air conditioner is fluctuating in summer, and customers occasionally need to endure high temperatures to watch movies. In addition to ticketing, snacks, entertainment equipment and other sections, the hall also introduced many merchants to set up exhibition areas and carry out related sales activities, which was relatively chaotic. In terms of price, the laser screening hall is between 30-35 yuan, the giant screen hall is 36-40 yuan, and the VIP is 45-55 yuan. Tickets can be refunded or changed 10 minutes before the start of the show.
