In June 2013, Da Longyi opened its first store in Yulin Life Plaza, which kicked off the battle. Within a year, it not only occupied the Chengdu market, but also quickly opened 20 stores across the country, becoming the hottest hot pot dark horse in 2014.
In the past five years, Da Longyi has not only expanded its own stores to hundreds, but also become one of the heroes of Chengdu hot pot to go to the whole country.
In order to differentiate the taste, Da Long Yi has flaunted its goal of making the most spicy hot pot since its establishment, and has also promoted it in terms of spiciness in the follow-up development. Although other cities have upgraded and adjusted the spiciness, several stores in Chengdu still maintain the original spiciness. In addition to the positioning of taste differentiation, Da Longyi locked the main customer groups in the post-8590 at the beginning, and played star cards according to their consumption preferences, Quan Zhilong, Li Yuchun, Zhang Liangying, Lin Junjie, Deng Chao, Stephen Chow and other celebrities have brought a lot of exposure and fan customers to Da Longyi many times.
In addition to Hanyuan peppercorns, Pixian bean paste and more than 20 kinds of spices, three different peppers are added to the bottom of the red soup pot in Chengdu: Henan's new generation is red and bright, which is used to improve color; Guizhou Mantian Star Pepper is fragrant and is used for fragrance; Indian devil pepper has a strong spicy taste, which is used to enhance spiciness, and the spicy pot base with both color and flavor is born. Unfortunately, although the spicy hot pot is domineering enough, not every customer can enjoy it, and many customers from other places have reported that the slightly spicy taste is unacceptable, and finally they can only turn to the white pot.
Pork yellow throat, spicy beef, Tianwei sausage, mille-feuille belly and spicy pork ribs are the classic dishes of Da Long Yi, named "Five Kings" by the store and placed in the most prominent position on the menu. In 2018, the main store of Da Long Yi was renovated and brought "four little upstarts", namely Sanjiao duck breast, Da Long Yi fragrant bowl, hot pot steak and dragon beard bamboo shoots. After the launch of the four new dishes, it received applause from foodies, and it has also become the most popular dish of Da Longyi.
Dalongyi has 9 stores in Chengdu, and the Yulin main store is more spacious after redecoration, and the main colors of red and black are full of vitality and fashion; The Taikoo Li store is decorated with logs and green plants, and the small and fresh style is an artifact for the circle of friends; The Chunxi Road store takes Sichuan classics as the decorative theme, and hangs Sichuan opera face patterns in many places. The environment of the 9 stores is not the same, but the taste and service are not much different, the service personnel have been uniformly trained, the operation standards are standardized, and the needs of customers can basically be met. Several stores located in the city center or scenic spots have a high number of customers all year round, and if you go to these stores to eat, there will be about 2 hours of waiting time during peak hours.
- Recommended Branches -
Dalongyi Hot Pot (Taikoo Li Store) on the second floor of No. 166, Lower East Street, East Street
Dalongyi Hot Pot (Chunxi Store) 1st Floor, Shuyuan Building, No. 89 Dongsheng Street
Dalongyi Hot Pot (Ma'an North Road Store) No. 32 and No. 3 Ma'an North Road
Dalongyi hot pot (flower archway store) No. 1-2, 1st floor, Building 1, No. 1, Jinxianqiao Road
Dalongyi hot pot (Jiuyanqiao store) No. 326-330, Hongji New Road
Dalongyi Hot Pot (Kehua Branch, Former Brown North Store), No. 5 Keyuan Street (near Consulate Road)
Dalongyi Hot Pot (Xipu Branch) 7-9 Xingye South Street (Lijing Garden, West District)
Dalongyi hot pot (Xindu store) No. 808, middle section of Shulong Avenue