The old wharf is the first batch of Chengdu hot pot to go to the whole country, and dozens of chain stores have been laid out in the country before Xiaolongkan and Dalongyi were established. The first store in the old pier was born in Yulin, opened in 2001 with only 13 tables, and has expanded over the years, and now the Yulin store can accommodate 108 tables at a time, basically occupying an entire row of buildings, and the exterior looks quite spectacular.
It is not easy to operate for more than ten years, and the old wharf has also experienced the problem of brand aging. On the one hand, most of the regular customers of the restaurant are middle-aged people in their 40s, and as they get older, the frequency of consumption gradually decreases. On the other hand, the 8590 consumer group with spending power is more inclined to online celebrity stores with their own topics when dining. Two or three years ago, the restaurant once fell into a customer fault situation, but fortunately, the company adjusted in time, not only upgraded the taste, environment and service according to the preferences of young customers, but also planned marketing activities such as small video advertisements and fan contributions, and successfully returned to the main battlefield of Chengdu hot pot.
The bottom of the pot at the old pier is made of industrial standards, and only chili peppers, Sichuan peppercorns and broth are served in the copper pot. Among them, the chili pepper is selected from the bullet pepper of Guizhou Shrimp Town, which is short and thick, and the spicy taste is between Chongqing Chaotian pepper and Erjingtiao. The waiter cut the bag of oil and poured it into the pot on the spot, 2 catties of mandarin duck pot and 4 catties of all red pot. The body thickness of liquid blended oil is not as good as that of whole butter, and it cannot be adsorbed on food as well as butter, which is also a major reason why some diners who are used to eating butter pot feel that the bottom of the old dock pot is lighter.
The dishes at the old pier are not distinctive, and they are basically the most common dishes in hot pot restaurants. The restaurant has its own supply chain, and the supply of ingredients is stable, and there is basically no sell-out. The balls include fresh fish balls and coriander meatballs, both made with fresh meat, and the quality is better than the starch meatballs of most hot pot restaurants.
The restaurant has been renovated with a red and gold sign, painted in a palatial style from the walls to the beams, and the high ceiling design also makes the hall look magnificent. After the brand upgrade, the service of the old wharf has also been significantly improved, the service staff is full of morale, active and enthusiastic, and the response is relatively timely. There is almost no difference between the 7 branches, so customers can choose from the nearest location.
