As a high-end cake brand specially created by Hollyland, the height and price of the giant cake in front of Hollyland's store are daunting. Founded by Luo Hong, the head of Hollyland in 09, and in 13 years by Luo Hong's two post-90s sons, the brand has accelerated the development of luxury goods, and also pays more attention to cooperation with top international pastry chefs and raw material suppliers. The high price of the cake is the criticism of many people for the black swan, but it can be said that it is a fixed path for luxury brands to screen the audience through price reversal and further shape the brand image, and there is no need to resist the brand because of this.

"Sense of ceremony" is the key to the gap between Black Swan and many cake shops: from the moment you step into the tall façade, you can see high-end marble floors, dazzling lights in black and white, exhibition hall-level windows with all kinds of beautiful cakes, plus stewardess-level waiters, as well as free macarons and ice cream... All this subverts consumers' perception of cake shops, and the brand image established in the sense of superiority allows Black Swan to take the lead in marketing.

The most classic style in the store is the combination of black swan and white swan, the former uses a special 72% Olor (Criolo) chocolate, and the specially customized estate-grade cocoa beans are very scarce and only used to make the finest chocolate; In addition, the European natural whipping cream is used with Tahitian vanilla, the chocolate flavor is mellow and full, and the surface is decorated with two black swans, which is full of style. The White Swan style is made of similar materials to the Black Swan, but the surface is made of French Isomat Sugar Silk Latte Flowers, which are only a few tenths of a millimeter in diameter, and are interwoven to create a dreamy and pure look. The whole cake of the black swan is very diverse, with black, white and red as the main colors, which can indeed crush most of the competitors in terms of appearance, and the price starts at 1500 yuan, increasing according to the amount; In recent years, a number of children's cakes have also been launched, which are rich in color and shape, and have more fruit combinations, which are deeply loved by children.

Compared with the intimidating price of the whole cake, the cut cake of the Black Swan is much more affordable, and most of the styles are priced under 100 yuan, but objectively speaking, the cut cake does not have much highlight in appearance and taste. Taking pistachio mousse as an example, the aroma of pistachio is not at the level it should be, and the chocolate thin base has a sluggish taste, and it is more than fluffy and not enough. The other strawberry cream sandwich has a pleasing appearance, but the sweetness of the 100% light cream and the original cake base is not enough, and the freshness of strawberries as the protagonist of this dessert is not flattering, which makes people feel flashy. It is worth mentioning that at present, Black Swan has launched a 598 one-person afternoon tea set, replacing the traditional British dim sum with French desserts, designed by Changjiang Guizi, the chef who once ran the Michelin three-star dessert restaurant.

Generally speaking, the whole cake level of Black Swan is much higher than its cut cake, of course, the price is not the same, and in the current high-end cake industry "heavy image and light substance" trend, Black Swan is still full of sincerity in creativity and materials. On memorable days, occasional extravagance brings visual and psychological pleasure is the meaning of the existence of luxury cakes.