Berko's founder, Berko Shoulikir, was a pastry chef at a Michelin-starred restaurant, and later founded a French pastry brand in Paris under his own name, focusing on exquisite Cup Cake and French-inspired Cheese Cake, and actively expanding overseas. Opened at the end of '16, the Kerry Centre store has become one of the most well-known online celebrity cake shops in Beijing, with its romantic and exquisite environment, sweet cakes and Sanlitun, where fashionable people from all walks of life gather.
Similar to where the customer comes from, Berko pays great attention to the interior layout and the choice of tableware, as these have a direct impact on its position among the target audience. First of all, the huge greenery on the curtain wall and the pink furnishings at the entrance are very eye-catching, and these two arrangements continue to gather a group of passers-by to take pictures for Berko, which invisibly brings exposure to the brand. Pink champagne, feather lamps, diptyque aromatherapy at the front desk... Hit the pain points of many girls; The dining area is decorated in a pastel colour palette of white grey with pure white marble, which is neat and bright, adding style. In terms of details, Sé London's marble tables, Cutipol's tableware, and L'objet Alencon's tea sets have crushed most Internet celebrity stores in terms of aesthetics and price, especially their hand-held plates, which visually set off the texture of the food, and have been widely acclaimed, so that some other cake shops have also launched copycats.
Compared to the environment, Berko's production lacks the stunning, and the performance is decent, but combined with the high price, it is inevitable that there will be lower than expected reviews. There are a number of cupcakes, but they are lackluster, especially the overly sweet taste (which is in keeping with its advertised positioning as "pure French pastry"), and the occasional separation of the crust and cream, which are generally not as good as the cupcakes at Pai Yue Place, which are on average half the price of Berko.
In comparison, Berko's cheese series is quite remarkable, the raspberry light cheesecake is fresh and light, the restrained cheese provides a mellow and creamy taste, and when paired with sweet and sour strawberries, the overall proportion of the cake is well controlled, although the price is not too low, it is still worth trying. If you prefer a heavy cheese taste, you can choose red velvet cheesecake, the cheese has a strong flavor, the acidity and sweetness are well matched, and the chocolate shavings on the surface can also eat a unique aroma, which can be seen that cheese, cream, and chocolate are by no means cheap products, fragrant but not greasy.
Despite Berko's "weird" rule of 150 yuan per person and a two-hour meal limit, the traffic is still very high, and both set menus and popular desserts need to be booked in advance to guarantee availability. The small size of the dining area, coupled with the low rotation speed, and the entrance area is often crowded with equal customers, which weakens the exquisite atmosphere of the store to a certain extent.
