The compound behind the Comfort Hotel Sanlitun looks a little depressed on a cold winter day in Beijing, but there is always a lively sound of people in the cold wind - this comes from a small white single-family building on the side of the street, and there is no doubt that it is coming.

The word "Tiens" comes from French, used to greet or exclaim, and has no real meaning, similar to the English "hey", while its Chinese transliteration "will will" is taken from the Chinese chess "will" by a boss familiar with Chinese culture, which is reflected in its chess piece brand logo. Elegant and exquisite French desserts, fresh and unique environment, and marketing to the point of pain points, so that the opening of more than a year and a half will continue to maintain super popularity, and the customer flow on weekends and holidays is not an exaggeration to describe it as a market, which can be described as a representative of Beijing's Internet celebrity dessert shop.

Pure white buildings are rare in Beijing, but the designers of the generals boldly integrated the brand's tonality into the architectural style, highlighting the lightness and purity, which is easy to catch the eye and is especially popular with female customers. Inside, you can find that the whole building is structured around a large tree, with slender pillars supporting three platforms of different heights, which are staggered, and at the same time, the separated voids allow the vision to naturally follow the rotation and extension of the space after entering the store, forming an aesthetic organic connection with the big trees that are "growing wildly" all the time. However, although the design concept is very moving, due to the excessive passenger flow in the actual business, many seats seem cramped and cramped, and the experience is not as good as that of ordinary cake shops, especially the warm compartment placed by the store on the open-air platform on the third floor after winter, although the number of seats will be greatly increased, but it is visually incompatible with the environmental decoration and disappointing. It seems that maintaining style and increasing revenue will always be the main contradiction of online celebrity stores.

Jiang's signature desserts are named after the characters, such as "diplomat", "nun" and "dancer", which are unique to Europe and highlight the style. Its desserts taste sour and sweet, the appearance is pleasing, and most of them are themed with bright colors such as pink, red, and green, with small and creative shapes, and the appearance is quite high. The popular dancer's section is actually a combination of mousse and crepe, the mousse is flexible on the outside and soft on the inside, similar to the dancer's light body, and the lemon taste is refreshing, sweet and sour, suitable for sultry summer afternoons; The matcha flavor is lacking in tea flavor and has a single taste. Another highly regarded dessert diplomat, the hazelnut crispy bottom, the covered plate jam, and the covered plate mousse form a pyramid shape from the bottom to the top, the flavor is rich, the sour of the jam and the sweetness of the milk sauce are very heavy, and the friends who love sweetness may be satisfied; However, the crunch degree of the bottom layer of the hazelnut fluctuates greatly, and some products are too soft, which affects the taste. Generally speaking, the cake will inevitably give people the evaluation of "appearance is higher than taste", which may be a normal situation for an Internet celebrity store, but for cake lovers who come to taste French flavor, there is still a lot of room for improvement.

Although there is a lot of passenger flow, the service staff will be able to meet the various needs of the guests with good efficiency and management, especially the girl in charge of the cake cabinet, who has a high appearance and is very familiar with each cake, and can make corresponding suggestions according to the needs of the guests, which is worthy of praise. Interestingly, the desserts will be served by a paper card, with the name and ingredients of the dessert written in both Chinese and French; The tray is equipped with a small slot that can just hold the paper tray so that it does not slip off, reflecting the creativity and intentions of the store.