Yunhai Cuisine is one of the brands of Beijing Xinzheng Yicheng Catering Co., Ltd., founded in October 2009, and has three main catering brands: "Yunnan Yunhai Cuisine", "Tingyun Happiness Restaurant" and "Border Republic". Yunhai cuisine branches are located in all large and small business districts in Beijing, and even people who do not know much about Yunnan cuisine have heard of or seen Yunhai cuisine. In 2017, Yunhai cuisine has reached more than 100 stores across the country, making it the most successful Yunnan cuisine chain restaurant at present. There are many negative voices about the evaluation of Yunhai cuisine, saying that it is pseudo-Yunnan cuisine. Yunhai cuisine is actually not bad, it has standardized management, a complete food supply chain, food safety and taste stability are worthy of recognition.
Of course, Yunhai cuisine inevitably makes some changes to the dishes, integrating them with traditional cooking techniques. Yunhai cuisine is positioned at young consumers, the ingredients reflect the characteristics of Yunnan, the taste meets the eating habits of the public, and at the same time, it retains certain Yunnan characteristics while creating a relaxed and fast dining experience. Yunhai cuisine also invited the 35th Hong Kong Film Awards actress "Spring and Summer" as the brand spokesperson, which is also the only Yunnan restaurant in Beijing that invites celebrity endorsements.
The rice noodles of Yunhai cuisine are the core competitiveness, and if you scoff at the improved Yunnan cuisine of Yunhai cuisine, then you can start with his rice noodles to correct your impression. In 2016, Yunhai Cuisine invested in the establishment of its own rice noodle factory in Yunnan, and all the rice noodles used in Yunhai restaurants across the country come from this factory. In the production of rice noodles, there are only two raw materials, rice and water, without adding any glue substances, without additives, and are made by more than 10 processes such as proportioning, soaking, crushing, pressing and forming, aging and baking. The rice noodles produced by Yunhai cuisine have a smooth and sweet taste, and the fragrance of rice is very real.
The dishes related to rice noodles in the menu of Yunhai cuisine include rice noodles with bone broth across the bridge, rice noodles in small pots, and cold rice noodles with shredded chicken. The bone broth cross-bridge rice noodles do not have an excessively heavy taste, and they can best taste the original flavor of Yunhai cuisine rice noodles, which is rich in bone broth and has a very good taste; Small pot rice noodles are the most common way to eat rice noodles in Yunnan, and the strong spicy flavor slides down the rice noodles into the mouth, which is very enjoyable; Shredded chicken cold rice noodles are the signature dish of Yunhai cuisine, which can sell more than 700,000 servings a year.
As a chain restaurant, Yunhai Cuisine established a processing center as early as the third year of its opening and entered the stage of standardized product production. In 2016, the quality monitoring system and the third-party high-standard QS inspection system were launched one after another, so that the industrial chain of Yunhai cuisine was continuously improved. It is rare that the Yunhai cuisine brand does not accept any form of franchise and franchise, and the brand reputation, food safety and service quality are well guaranteed.