The leader of the young beef hot pot brands is the original beef road. Different from the positioning of most beef hot pot restaurants, the original Niu Dao wins with "appearance", focusing on light luxury catering routes, rich in environmental space, fresh and artistic, sweeping away the inherent decadent impression of Chaoshan beef hot pot restaurants. This beef brand debuted in Shenzhen in 2015, and in less than two years, it has earned a solid foothold in Shenzhen, and gradually began to expand its layout to first-tier cities such as Beijing, Chengdu and Guangzhou.

The original cattle road selects the fresh and tender Sichuan Guizhou small cattle, which are transported to the suburbs of Shenzhen according to the frequency of a batch of cattle in two days, slaughtered once a day at noon and evening, and freshly served within 3 hours, with stable meat source and guaranteed quality. After the beef arrives at the store, it is immediately divided into nine parts according to the standard, each part is cut on the spot, and the meat cutting master with 20 years of knife work sits in charge, three consecutive knives, the meat slices are large and thin, and the meat feels smooth and fresh.

The original beef road is known for its novel dishes, and most of them are based on traditional beef hot pot. For example, its signature dish, matsutake beef balls, is basically the same as ordinary beef balls, where fresh leg meat is pounded into a pulp and formed into balls in 80-degree hot water; The difference is that the original Niudao adds precious matsutake mushrooms from Yunnan to the fresh meat pulp, and the taste of fresh mushrooms and beef flavor are integrated with each other, which is firm and flavorful, distinctive, and the portion is large enough to be very filling, and this beef ball also won the title of "Shenzhen Famous Dish" in 2017. The beef parquet is even more eye-catching, with a platter of beef slices with multiple different parts arranged in the shape of roses, and the blood-red flesh color and flower shape on the black lining plate are combined into one, which is an excellent interpretation of bloody aesthetics and has a great visual impact. The side dishes are also ingenious, with peanuts and bamboo shoots and fresh orange melons that are rarely seen elsewhere, and they are boiled in a beef soup pot for a unique taste. The beef of the original beef road is not limited to each table, and the snowflake meat and flower toe meat are quite popular, and occasionally they will be sold very early, so it is recommended to come to the restaurant as soon as possible.

The interior environment of the original cattle road is quite stylish, with the theme of pastoral pasture, with a retro style, dark tones, and a full sense of design. The space of the private room is narrow and semi-open, separated only by a cloth curtain, and the privacy is average. The service quality in the restaurant is relatively high, and a waiter at each table is responsible for the whole process, and will take the initiative to provide suggestions to customers and help them cook meat. The details are also in place, and there is a small flag on the head of each dish indicating the type of meat and the recommended time of shabu-shabu, and the presentation of the dishes can also be seen to have put a lot of effort into it. However, the price of the original beef road is higher than other beef hot pot restaurants, only the price of each basic tender meat has reached 42 yuan, the taste of the beef is really excellent, the parts are distinct, exquisite but lack of craftsmanship, the cost performance is not high, the environment is better, the service is outstanding, it is a very good choice for dating gatherings and family meals.