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List of product brands > Skin care > Perfume essential oils > Mass commercial perfumes > Ranking of mass commercial perfume brands Updated: 2025-02-21

2025 Mass Commercial Perfume Brand Rankings

[2025 Mass Commercial Perfume Brand Ranking] Relying on the big data of the whole network, the mass commercial perfume brands (in no particular order) are selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of mass commercial perfumes (in no particular order): GUERLAIN, CHANEL, Hermes, TOM FORD, Dior, GIORGIO ARMANI, BURBERRY, BVLGARI Bulgari, Gucci, Chloé, if you are looking for what brand of mass commercial perfume is good? This list of popular commercial perfume brands is for your reference only.

  • TOP.1 GUERLAIN

    GUERLAIN France

    Founded in 1828, Guerlain is a luxury fragrance and makeup brand with a history of nearly 200 years. At the beginning of the 19th century, when personal perfumes were not yet popular, Guerlain was the first to introduce the concept of personalization, customizing exclusive fragrances for individuals, banquets, and even books and magazines, and individual customers included the great writer Balzac, the Queen of Belgium, the Prince of Wales and other dignitaries. In any discussion of modern perfumery, Guerlain is an inescapable name because it is the embodiment of modern perfumery. In 1889, Aim Guerlain had already succeeded his father as a perfumer in the family business, and he created a fragrance called Jicky, which for the first time combined artificial flavors and natural fragrances, in a style that was different from all previous perfumes, and the space for perfume creation was greatly expanded, so that Jicky is widely regarded as the originator of modern perfume. Guerlain has many unforgettable classic fragrances, such as Shalimar, the first oriental fragrance in history, the first ...

    1
    Score
    93
    popularity
    8930
  • TOP.2 CHANEL

    CHANEL France

    Founded in 1910, Chanel was not only a pioneer of the fashion revolution, but also a miracle of the world of perfumery. In 1921, when Coco Chanel chose No. 5 from a batch of samples provided by perfumer Ernest Beaux, she did not expect the fragrance to become an epoch-making classic, Vogue said that Chanel sold a bottle of N5 every 30 seconds, and Marilyn Monroe also said that I only wear Chanel N5 to sleep. The N5 has been successful due to its pioneering nature and enjoys high appeal in multiple markets around the world. Ernest Beaux revolutionized the use of excessive aldehydes in this fragrance, which has since sparked an aldehyde craze in the world of perfumery. Nowadays, aldehyde perfume is no longer popular, but N5 is still a classic that is difficult to subvert, Chanel later created several versions for it, such as Eau de Toilette version, Eau de Parfum version, No. 5 Water No. 5 low-key luxury version, if it is just for daily use, it is recommended to buy the Eau de Toilette version, if you plan to buy the original version, you must look for Parfume fragrance version. There are always people who think that Chanel has a strong street scent, because almost every fragrance it launches can become a hit, such as Chance Encounter. This is Chanel aimed at the young...

    2
    Score
    92
    popularity
    14242
  • TOP.3 Hermes

    Hermes France

    Founded in 1837 by Thierry Herms in Paris, France, Hermès has a long history of more than 180 years as a manufacturer of high-end harness, and its business has expanded from harness to bags, accessories, scarves, perfumes, etc. The relationship between Hermès and perfume began in the middle of the last century, when the third generation of the Hermès family, mile Herms, met perfumer Edmond Roudnitska, which gave birth to the foundation of all Hermès fragrances, Eau dHerms. In the 50 years since Eau dHerms, Hermès has launched a number of perfume products, all by different perfumers, such as Guy Robert, Maurice Roucel, Olivia Giacobetti and other well-known perfumers. It wasn't until 2004 that Hermès finally had its own perfumer, Jean-Claude Ellena, who brought the most prosperous 12 years to Hermès perfumery. Jean-Claude Ellena embraced minimalism, and his Hermès fragrances have a subtle, natural character, especially in the Un Jardin garden collection. In 2003, Jean-Claude Ellena created the first fragrance for Hermès, Un Jardin en Mditerrane...

    3
    Score
    89
    popularity
    13130
  • TOP.4 TOM FORD

    TOM FORD United States

    Like his mother's child next door, Tom Ford, a design genius, is above the standard in whatever he does. In 2005, Tom Ford and Estée Lauder co-founded the Makeup Division, with the latter's support, to release makeup products and fragrances; The following year, Tom Ford's first fragrance, Black Orchid, was released, and it quickly opened up to the public. Today, Tom Ford has released dozens of fragrances, won several awards from the Fragrance Foundation Awards, and is well-known in the perfume community. The high-end salon line is now the standard for commercial fragrance brands, and Tom Ford is no exception. Tom Ford has been building a Private Blend collection since 2007, and as the name suggests, this collection is more integrated with Tom Ford's own creative ideas; Tom Ford is clearly taking the collection more seriously, releasing several new fragrances almost every year, and as a result, the number of fragrances in the private blend is becoming more and more numerous than the usual Signature collections. Comparing the private blend series with the signature series, the most direct difference between the two series is the price, the price of the private blend series...

    4
    Score
    89
    popularity
    13555
  • TOP.5 Dior

    Dior France

    As an extension of the product line, makeup and perfume are not the main business of luxury brands, so most luxury brands use the method of selling agency licenses to outsource the perfume business to professional manufacturers, such as Coty Group controls the perfume manufacturing and distribution of luxury brands such as Burberry, Gucci, Marc Jacobs, miu miu, Balenciaga, etc., and Inter Parfums Group is Jimmy Choo, Lanvin, Brands such as Anna Sui develop and manufacture fragrances, while L'Oréal owns the perfume business of big names such as Giorgio Armani and Valentino. Like Chanel, Dior is one of the few luxury brands that operates its own perfume business, and they have a perfume factory in France that produces Dior perfumes sold around the world. Since the launch of the brand's first bottle of perfume in 1947, Miss Dior, Dior has produced many excellent perfume creations and is considered a first-class brand in commercial perfumery. J adore, the only fragrance comparable to the Chanel N5, is Dior's most successful attempt in perfumery. In 2013, Realme defeated N5 and successfully topped the global perfume sales championship, winning the 2015 Perfume Foundation Awards...

    5
    Score
    87
    popularity
    17443
  • TOP.6 GIORGIO ARMANI 乔治·阿玛尼

    GIORGIO ARMANI 乔治·阿玛尼 Italy

    Giorgio Giorgio Giorgio Armani is one of the world's leading luxury fashion brands, with a number of clothing and lingerie brands in different positions. Like many luxury brands, Armani has a beauty division that sells cosmetics, fragrances and other products, all of which are developed, produced and distributed by L'Oréal, a partnership that has been going on since 1988. In 2018, the Armani Group renewed its partnership agreement with L'Oréal until 2050. Of all Armani's fragrances, the most important are the Affection Collection and the SI Favorites Collection. Acqua di Gio is one of the most popular fragrances in the world, and as the world's best-selling men's fragrance, Acqua di Gio has brought aquatic notes to the forefront, making it one of the most popular notes for commercial fragrances. The Armani Love fragrance is fresh and clean, with a low threshold for use, suitable for most men, and can be used on many occasions. On the Armani Tmall flagship store, the price of men's perfume is 580 yuan/50mL. SI Beloved Women's Perfume is the main product of Armani in recent years, and its positioning is similar to Dior J adore and Chanel N5, which is the brand's iconic product...

    6
    Score
    85
    popularity
    12054
  • TOP.7 BURBERRY

    BURBERRY United Kingdom

    Burberry is a representative of British luxury brands, with fashion and accessories as its main business. In addition, Burberry has a Beauty Products division, which sells makeup fragrance products including base makeup, lip makeup, eye makeup, nail art, fragrance, and body spray. The business is mostly outsourced, from 1995 to 2013 for perfume manufacturer Inter parfums, before being taken over by beauty giant Coty Group in 2017. Burberry's classic check has long become the image that best represents the British style, and it has become Burberry's widely circulated Brit series of perfumes, all of which are checked square bottles, positioned relatively cheaply, and Tmall Global usually starts with the largest specifications for less than 300 yuan. The Brit collection mainly includes Brit style and Brit Rhythm style rock fragrances, both for men and women, in addition to Brit Splash and Brit Sheer for men and women respectively. Among these fragrances, the most popular men's fragrance is Brit for men, while women prefer Brit Sheer. London for Men is a classic collection that has been selling for many years by Burberry.

    7
    Score
    81
    popularity
    20242
  • TOP.8 BVLGARI

    BVLGARI Italy

    Bulgari is one of the world's top three jewelry brands, originally from Italy, and now part of the internationally renowned luxury group LVMH. Bulgari perfumes are affordable and universal, especially suitable for novices to buy; However, as a jewelry brand, Bulgari obviously does not pay enough attention to the appearance of perfumes, and most of the bottles are made of plastic, with a mediocre texture and a slightly cheap look. Bulgari is known for its range of teas, the first of which was Eau Parfume au Th Vert green tea, born in 1992 by master perfumer Jean-Claude Ellena, this fragrance mimics the aroma of green tea, and was originally only given as a gift to celebrity customers who buy jewelry. Since then, Bulgari's Eau Parfume collection has added a number of members, such as Th Blanc White Tea, Th Bleu Blue Tea, Th Rouge Black Tea, etc., but this series of fragrances is not available on the official website and flagship store in China. The Omnia Collection is another of Bulgari's women's fragrance lines, with bottles inspired by the brand's double-ring coloured gemstones, currently available in Pink Sapphire and Amethyste、...

    8
    Score
    79
    popularity
    18338
  • TOP.9 Gucci

    Gucci Italy

    Founded in 1921 by Guccio Gucci in Florence, Italy, Gucci is one of the world's most recognized luxury brands. Guccio Gucci specializes in leather goods and has left a number of classic luggage accessories for the brand; After his passing, members of the Gucci family relied on fragrances to elevate the Gucci brand to new heights, starting with Gucci No.1, created by Guy Robert, and later launched a number of popular fragrances for men and women. Unfortunately, the fragrance business is no longer the focus of Gucci, but is controlled by the Coty Group, and its appeal is no longer as strong as it was in the 770s and 80s. Unlike Gucci's usual sensual and bold fragrances, Bloom is the first fragrance for women to be designed and developed entirely by Alessandro Michele, with the work done by renowned perfumer Alberto Morillas. Gucci Flora presents a simple floral note, extracted from the natural essence of tuberose and jasmine, which blooms with a rich white floral aroma; However, the three-tone change plate of this fragrance has a good performance in diffusion and fragrance retention ability. The official domestic price of Huayue is 950 yuan/50mL. ...

    9
    Score
    78
    popularity
    16323
  • TOP.10 Chloé 蔻依

    Chloé 蔻依 France

    Born in the 50s of the last century, Chloé is a famous French fashion and luxury brand. In 1975, under the leadership of Karl Lagerfeld, Chloe released the brand's first fragrance, Chloe's eponymous women's eau de parfum, but the response was mediocre; It wasn't until 2005 that the Coty Group began to run Chloe's fragrance division, and two years later released Chloe's eponymous eau de parfum (aka Meat Ribbon), making Chloe one of the most popular fragrance brands for women. Chloe's perfume territory is very limited, they only sell women's perfumes, and always keep only a small number of fragrances on sale, many of the former word-of-mouth fragrances have been discontinued, and at present, there are only different versions of Chloe's eponymous perfume, Nomade, and Love Story on the official website of Chloe in China. Chloe's eponymous eau de parfum has achieved excellent commercial results, which have directly contributed to the expansion of the ribbon range. In the following years, Chloe launched a number of ribbon fragrances, which are distinguished by different colors of ribbons on the neck, such as Shui Yang Rose (green ribbon), Rose (vermicelli ribbon), love story, etc. Catering to Chloy's brand image, the ribbon...

    10
    Score
    75
    popularity
    14245
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A list of popular commercial perfume brands

  • 1 20242 BURBERRY

    BURBERRY

    Burberry is a representative of British luxury brands, with fashion and accessories as its main business. In addition, Burberry has a Beauty Products division, which sells makeup fragrance products including base makeup, lip makeup, eye makeup, nail art, fragrance, and body spray. This business is big

  • 2 18338 BVLGARI

    BVLGARI

    Bulgari is one of the world's top three jewelry brands, originally from Italy, and now part of the internationally renowned luxury group LVMH. Bulgari perfumes are affordable and universal, especially suitable for novices to buy; However, as a jewelry brand, Bulgari excels in perfumery

  • 3 17443 Dior

    Dior

    As an extension of the product line, makeup and perfume are not the main business of luxury brands, so most luxury brands use the method of selling agency licenses to outsource the perfume business to professional manufacturers, such as Coty Group controls Burberry, Gucci, and Marc Ja

  • 4 16323 Gucci

    Gucci

    Founded in 1921 by Guccio Gucci in Florence, Italy, Gucci is one of the world's most recognized luxury brands. Guccio Gucci specializes in leather goods and has left a number of classic luggage accessories for the brand; After his death, members of the Gucci family relied on perfume to bring the ancient

  • 5 14245 Chloé 蔻依

    Chloé 蔻依

    Born in the 50s of the last century, Chloé is a famous French fashion and luxury brand. In 1975, under the leadership of Karl Lagerfeld, Chloe released the brand's first fragrance, Chloe's eponymous women's eau de parfum, but the response was mediocre; until

  • 6 14242 CHANEL

    CHANEL

    Founded in 1910, Chanel was not only a pioneer of the fashion revolution, but also a miracle of the world of perfumery. In 1921, when Coco Chanel chose No. 5 from a batch of samples provided by perfumer Ernest Beaux, she did not expect the fragrance to become an epoch-making fragrance

  • 7 13555 TOM FORD

    TOM FORD

    Like his mother's child next door, Tom Ford, a design genius, is above the standard in whatever he does. In 2005, Tom Ford and Estée Lauder co-founded the Makeup Division, with the latter's support, to release makeup products and fragrances; The following year, Tom Ford launched its first fragrance, Black

  • 8 13130 Hermes

    Hermes

    Founded in 1837 by Thierry Herms in Paris, France, Hermès has a long history of more than 180 years as a manufacturer of high-end harness, and its business has expanded from harness to bags, accessories, scarves, perfumes, etc. The beginning of Hermès and perfumery

  • 9 12054 GIORGIO ARMANI 乔治·阿玛尼

    GIORGIO ARMANI 乔治·阿玛尼

    Giorgio Giorgio Giorgio Armani is one of the world's leading luxury fashion brands, with a number of clothing and lingerie brands in different positions. Like many luxury brands, Armani also has a beauty department, selling cosmetics, fragrances and other products, and all of this is developed, produced and distributed

  • 10 8930 GUERLAIN

    GUERLAIN

    Founded in 1828, Guerlain is a luxury fragrance and makeup brand with a history of nearly 200 years. Since then, perfume has been at the top of Guerlain's business, as it is a veritable family of fragrances, which at the beginning of the 19th century was not yet popular for personal perfumery

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