Serge Lutens 芦丹氏 France
As a leading brand of salon fragrances, Ludans has been able to break away from the army of fragrances of all kinds, thanks to its unconventional and unmistakable founder, Mr. Serge Lutens, who is known as a living master who has single-handedly pioneered the cosmetics department for Dior and set a precedent for the luxury makeup line. In the 80s, Serge Lutens became Shiseido's Director of Publicity, where he won two International Advertising Golden Lions and a Medal of Excellence in Arts and Culture from the French Ministry of Culture. To commemorate Serge Lutens' contribution to the Group, in 2000 Shiseido supported him in the creation of the eponymous perfume brand. In fact, Serge Lutens began to create olfactory creations long before the brand was founded. In 1982, he created the fragrance Nombre Noir, which was highly praised by long-time enthusiasts, but it has long been discontinued; In 1992, Serge Lutens launched Fminit du Bois, the first gender-breaking fragrance, which was later included by Ludan and became a classic fragrance for lovers. In addition to Serge Lutens,...