Founded in 1828, Guerlain is a luxury fragrance and makeup brand with a history of nearly 200 years. At the beginning of the 19th century, when personal perfumes were not yet popular, Guerlain was the first to introduce the concept of personalization, customizing exclusive fragrances for individuals, banquets, and even books and magazines, and individual customers included the great writer Balzac, the Queen of Belgium, the Prince of Wales and other dignitaries.
In any discussion of modern perfumery, Guerlain is an inescapable name because it is the embodiment of modern perfumery. In 1889, Aimé Guerlain had already succeeded his father as a perfumer in the family business, and he created a fragrance called Jicky, which for the first time combined artificial essences and natural fragrances, in a style that was different from all previous perfumes, and the scope of perfume creation was greatly expanded, so that Jicky is widely regarded as the originator of modern perfumery.
Guerlain has many unforgettable fragrances, such as the first Oriental fragrance for women Shalimar, the first Oriental fragrance for men, Habit Rouge, the first fruity chypre fragrance for Mitsouko, the Vol de Nuit Midnight Flight for Saint-Exupéry, and the Imperial Water of Imperiale, for Napoleon III's wife, Empress Eugenie, and so on. All of these fragrances were created half a century ago, and some are even 100 years old, and they are still considered classics by many veteran perfume lovers today.
In the 21st century, Thierry Wasser, the fifth-generation perfumer of Guerlain, took the lead in revising and distributing some of the old fragrances, so that people can also appreciate the style of old fragrances. However, due to many reasons such as raw materials and cost, many people think that the revised Guerlain fragrance is no longer the complex connotation it once had, which is a big pity.
Not all Guerlain has a difficult personality. Although Guerlain Laoxiang has outstanding personality and outstanding quality, most of them are not suitable for daily wear and are quite picky about users; As a commercial perfume brand, Guerlain could not ignore the market reaction, so in order to please young and mass consumers, the brand launched the Flower and Grass Water Language series and the Little Black Dress series of fragrances.
The Aqua Allegoria collection is Guerlain's pioneering approach to fresh notes, with its first fragrance launched in 1999 and continues to evolve ever since. The fragrance series of flowers and herbs is unified with the bee bottle containing the Imperiale imperial water more than 100 years ago, and the color of different fragrances is different. This series of fragrances is clean and fresh as the main theme, extracting a variety of elements in nature, creating citrus basil, grapefruit, mint grass and other fragrances, although the fragrance ability is not outstanding, but it is refreshing enough to be very pleasant, especially catering to the East Asian people's subtle and elegant perfume aesthetic orientation.
La Petite Robe Noire is a 2012 fragrance by Thierry Wasser aimed at young women, a commercially focused women's fragrance with a rich and sweet floral and fruity note, in a bottle reproduced from the 1912 L'Heure Bleue Blues Hour Heart-shaped bottle. Many people criticize the little black dress for its heavy fat and pink taste, not like the Guerlain of yesteryear, but it does show the delicate and charming little woman style very well. The Little Black Dress was later developed from a single product to a complete fragrance collection, different versions and different concentrations of Little Black Dresses have been launched one after another, Black Perfecto Rock 'n' Roll Cool Black is the latest product under the Little Black Dress series, released in 2017, featuring a rose fragrance and a more sexy temperament.
