Burberry is a representative of British luxury brands, with fashion and accessories as its main business. In addition, Burberry has a Beauty Products division, which sells makeup fragrance products including base makeup, lip makeup, eye makeup, nail art, fragrance, and body spray. The business is mostly outsourced, from 1995 to 2013 for perfume manufacturer Inter parfums, before being taken over by beauty giant Coty Group in 2017.
Burberry's classic check has long become the most representative of the British style image, extending it to perfumes, it has become Burberry's widely circulated Brit series - all perfumes are checked square bottles, positioning is relatively affordable, Tmall Global usually less than 300 yuan to start the maximum specification. The Brit collection mainly includes Brit style and Brit Rhythm style rock fragrances, both for men and women, in addition to Brit Splash and Brit Sheer for men and women respectively. Among these fragrances, the most popular men's fragrance is Brit for men, while women prefer Brit Sheer.
London for Men is a classic collection that has been a bestseller for many years at Burberry. This fragrance has a warm and deep temperament, the overall style is soft and non-irritating, especially in autumn and winter, and can also adapt to various business occasions, it can be said that it is a daily versatile fragrance that is not picky.
My Burberry & Mr. Burberry is a high-end Burberry fragrance line from renowned perfumer Francis Kurkdjian. The collection began in 2014, when Burberry had just taken back the beauty business and wanted to launch a women's fragrance that would represent the brand, and Burberry approached Francis Kurkdjian to take up a role in fragrance, and My Burberry was born. The fragrance was well received as soon as it hit the market, so Burberry continued to work with Francis Kurkdjian, taking advantage of the heat to launch Mr. Kurkdjian. Burberry men's fragrance, as well as My Burberry Black and My Burberry Blush eau de parfum. On Burberry's Tmall flagship store, the price of My Burberry is 1005 yuan/50mL, and Mr. Burberry's price is 780 yuan/50mL.
