Giorgio Giorgio Giorgio Armani is one of the world's leading luxury fashion brands, with a number of clothing and lingerie brands in different positions. Like many luxury brands, Armani has a beauty division that sells cosmetics, fragrances and other products, all of which are developed, produced and distributed by L'Oréal, a partnership that has been going on since 1988. In 2018, the Armani Group renewed its partnership agreement with L'Oréal until 2050.
Of all Armani's fragrances, the most important are the Affection Collection and the SI Favorites Collection. Acqua di Gio is one of the most popular fragrances in the world, and as the world's best-selling men's fragrance, Acqua di Gio has brought aquatic notes to the forefront, making it one of the most popular notes for commercial fragrances. The Armani Love fragrance is fresh and clean, with a low threshold for use, suitable for most men, and can be used on many occasions. On the Armani Tmall flagship store, the price of men's perfume is 580 yuan/50mL.
The SI Favorite women's fragrance is Armani's staple in recent years, and its positioning is similar to Dior J'adore and Chanel N°5, which is the brand's iconic product. The original SI Beloved Perfume was released in 2013 and is an EDP eau de parfum with a transparent bottle and a black cap. SI Beloved later launched a number of derivatives one after another, such as SI Beloved Fragrance (2014) with black bottle and black cap, SI Beloved EDT version with nude pink cap on transparent bottle (2015), and SI Beloved Love with Red Bottle and Black Cap (2017). The common characteristics of this series of fragrances are that the plum flavor is prominent and persistent, the aroma is slightly sweet, the smell is warm and feminine. The official price of SI Beloved EDP and SI Beloved Infatuation is 660 yuan/30mL.
Armani was one of the first luxury brands to launch a high-end fragrance line, and its Armani Prive collection was originally created to accompany the eponymous Haute Couture line. There are many branches of the private collection series, and the grade from low to high can be divided into four sub-series: Les Eaux, La Collection, La Collection des Mille et Une Nuit, and La Ccllection des Terres Precieuses. When it comes to the artistry of the design, the Armani Collection is impeccable, with handmade square incense bottles with pebble-like caps that mimic agate, amber, jade, gold and other materials, making them highly collectible.
