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List of product brands > Computer office > Office supplies > propelling pencil > Mechanical pencil brand leaderboard Updated: 2025-02-21

2025 Mechanical Pencil Brand Rankings

[2025 Mechanical Pencil Brand Ranking] Relying on the big data of the whole network, the mechanical pencil brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order) :P entel pieton, Uni mitsubishi Pencil, PILOT Baile, ZEBRA Zebra, Ledo OHTO, PLATINUM platinum, rOtring red ring, Staedtler Shidelou, Lamy Lingmei , Faber-Castell, TOMBOW Dragonfly, Schneider, KOKUYO, Sakura, Pelikan, M&G, Truecolor, Deli, If you are looking for what brand of mechanical pencil is good? This ranking list of mechanical pencil brands is for your reference only.

  • TOP.1 Pentel Pieton

    Pentel Pieton Japan

    Although Paidton does not have a long history of Mitsubishi Pencil, it has developed faster than Mitsubishi Pencil, and the high-precision manufacturing process has made the product life cycle as long as decades, so the status of mechanical pencil has surpassed Mitsubishi Pencil. The high precision of PaidOne lies in the strict control of the tolerance range of the product error, reducing the error to within 0.001cm, and it is precisely because of this strict product quality control that so far, Paidel is still the only stationery brand that has won the Deming Award in Japan, which represents the highest honor made in Japan. Among all the products of Pietong, the mechanical pencil and gel pen are the most prominent, and the neutral pen was selected by NASA as the space pen because it does not leak ink in the case of vacuum weight loss, and has since become famous, and the mechanical pencil is rich in types, including 12 series, both the end of the pen and the side press of the barrel. According to the application, it can be divided into mechanical pencil for drawing and mechanical pencil for writing. The mechanical pencil used for drawing has relatively high requirements in the movement process and grip, to be able to stabilize the lead delivery, there can be no obvious shaking in the painting...

    1
    Score
    88
    popularity
    19123
  • TOP.2 Uni mitsubishi Pencil 三菱pencil

    Uni mitsubishi Pencil 三菱pencil Japan

    In the field of mechanical pencils, Mitsubishi pencils entered the market a year later than Paidton, and in the pen-making process, they are not as high-precision as Paid, but in terms of research and development, Mitsubishi Pencils have never lagged behind. Mitsubishi Pencil took the lead in developing the resin fine lead core used in mechanical pencils, which greatly improved the hardness of the lead core and was not easy to break, which promoted the large-scale promotion of mechanical pencils. In terms of movement technology, its mechanical pencils are basically equipped with a metal lead removal mechanism, but there is still a lot of room for improvement in the resistance to lead breakage relying only on the retractable nib. Mitsubishi's mechanical pencil has two major patents, lead core rotation and soft rubber patented technology. The lead core rotation technology is used in the KURU TOGA series, that is, at each writing pause, the internal gear mechanism drives the lead core to rotate 9 or 18, so that the lead core remains conical during the writing process, and the thickness of the writing handwriting remains the same, and the movement technology and lead resistance are first-class. In addition to the limited model, the price of this series is 25-30 yuan, which is very cost-effective. KURU TOGA also has a drawing mechanical pencil, but the diameter of the lead core is only 0.5mm optional, and the applicability is not strong.

    2
    Score
    87
    popularity
    13473
  • TOP.3 PILOT Baile

    PILOT Baile Japan

    Among the Japanese pen manufacturers, Baile was the first to sell overseas. In Japan, Baile is as well-known as Mitsubishi Pencil, the fountain pen is its absolute field, Baile's fountain pen value is the highest of all Japanese fountain pens, and its high-end line of fountain pen Namiki sub-brand and Pelikan fountain pen belong to the same level. Baile's product positioning is mid-to-high-end, does not produce low-end products, and locks consumers into people who use pens for a long time and have a certain pursuit of writing fluency, usually they are not so sensitive to the price of products, so Baile's product prices are generally slightly higher than those of Paitcom and Mitsubishi. In terms of design, Baile advocates simplicity and generosity, and does not make cartoon patterns. The type of technology that Baile has invested in mechanical pencils is the most comprehensive of all Japanese pencil brands, and it is basically the same technology that is available in mechanical pencil products on the market. Most of Baile's writing mechanical pencils are made of plastic, and the average price is about 20 yuan. The use of Fure Fure technology is a major feature of writing mechanical pencils, and basically half of all mechanical pencil products are used.

    3
    Score
    86
    popularity
    20457
  • TOP.4 ZEBRA ZEBRA

    ZEBRA ZEBRA Japan

    Zebra, which destroyed all production facilities in World War II, lagged slightly behind other brands, and was the first to be put into production after the war was ballpoint pens, and it was not until 1980 that it launched its own mechanical pencil products, which was 20 years behind, but with the spirit of Japanese craftsmen, Zebra has made great efforts in the pen-making process, and has now become one of the top five Japanese mechanical pencil brands, and has also become the foundry of some of MUJI's pens. Zebra has been in the Chinese market for more than 30 years, and its main products are Be100 water-based pens and markers, which did not exist in China at that time, and Zebra was able to take root. Its mechanical pencil is gradually becoming more famous because of its good lead breakage resistance. Zebra's positioning of mechanical pencil consumers is similar to that of Baile, all of whom have a certain pursuit of writing, but the price of Zebra is more affordable than Baile, basically at 25-40 yuan, and the low-price series suitable for primary school students is priced at about 6 yuan. Unlike Baile, Zebra's mechanical pencil does not have so many patterns in appearance, and is basically made with the same mold, which also makes Zebra's mechanical pencil refills very versatile...

    4
    Score
    86
    popularity
    7852
  • TOP.5 Ledo OHTO

    Ledo OHTO Japan

    It is also one of the top five Japanese pencils, but Leduo is obviously much niche, and its popularity in China is far less than that of Mitsubishi, Baile, etc., but Leduo's technological innovation is not weak. Leduo's attainments in the field of water-based pens are very high, and the first ballpoint pen in Japan, the world's first pencil-shaped ballpoint pen, and the world's first water-based ballpoint pen were all developed by Ledo. It also solves the problem of ballpoint pen bead wear and ink, and pioneers the ceramic BS pen bead that never rusts, due to the high technical cost, only Leduo's ballpoint pen uses this material. In terms of ink loss, tests have shown that Leduo's water-based pens have 20% more writing length than other brands' products. Leduo has not been in the Chinese market for a long time, and it was only in 2016 that it officially launched its strategic cooperation in the Chinese market, mainly promoting water-based ballpoint pens, mechanical pencils and ceramic pen sharpeners in China. Leduo takes the mid-to-high-end route, and there is no need to worry about the quality of the product itself, but the packaging is often complained about, and the product of about 100 yuan is only packaged in a transparent plastic bag, which is cheap. Among the writing mechanical pencils, the most distinctive feature of Leduo is the Sharp Pencil series, because it resembles wood...

    5
    Score
    84
    popularity
    6036
  • TOP.6 PLATINUM

    PLATINUM Japan

    The popularity of platinum in Japan is similar to that of the hero brand in China, and platinum first entered the Taiwan market and then the Chinese mainland market. At present, the joint venture branch in Taiwan is already the largest pen company in Taiwan, and in Shanghai, it has built a joint venture with Hero. Hero only produces fountain pens, no other pen production experience, platinum just early to introduce Japan's advanced ballpoint pen, gel pen and whiteboard pen production technology, product quality far beyond domestic enterprises. At present, in addition to graphite pencils, the product line of platinum basically radiates to the entire writing instrument. In terms of product quality and price, platinum belongs to the same echelon as Mitsubishi and Baile. The sub-brand of the high-end line of the house Wannian pen, like the high-end line of Baile, adopts a variety of maki-e techniques, is handmade, and uses 18k gold tips, the price is expensive, the main fountain pen products, the same series of mechanical pencils are only attached to the distribution, has been out of print. The platinum mechanical pencil currently mainly promotes two series: PRO-USE and OLEeNU. The PROO-USE is positioned as a drawing mechanical pencil, while the OLEeNU series is a writing pencil, and the price difference between the two series is large. But the platinum...

    6
    Score
    84
    popularity
    6107
  • TOP.7 rOtring Red Ring

    rOtring Red Ring Germany

    Honghuan is the first German mechanical pencil, but the development of German mechanical pencil has stagnated and has long been surpassed by Japanese pencils. Red Ring has long been acquired by the American Sanford Group, and the industrial chain has been transferred to Japan, and it continues to be active in the market only by relying on its original reputation, and the price remains high. Red Ring manufactures professional drawing mechanical pencils, and after being acquired, it launched a writing mechanical pencil to expand its market share. The movement parts of Honghuan's whole line of mechanical pencils are made of brass, which has very good lead conveying performance, and the core nibs are fixed metal needles and tubes except for the high-end series, which can be used well with the drawing ruler. The price ladder distribution of red ring mechanical pencils is very obvious, the cheapest Tikky series is almost 50 yuan, the basic 300 and 500 are below 200 yuan, and the price of other all-metal mechanical pencils is directly raised to more than 200, and the price of red ring 800 is even more than 600 yuan, and the cost performance is very low. The red ring tends to give the impression that capitalism is making money. Comparing all the mechanical pencils of the red ring, you will find that the red ring only adds some new tricks to the functions of different products in order to raise the price, but...

    7
    Score
    80
    popularity
    13345
  • TOP.8 Staedtler 施德楼

    Staedtler 施德楼 Germany

    Schedul is doing well in the field of graphite pencils and colored pencils, while mechanical pencils are a little tired like other German brands. Although some of the German products have been retained, the best-selling mechanical pencil products have been handed over to Japan for processing, and a large part of the mechanical pencils in Honghuan and Shidelou are currently produced by Itoya, Japan. Shi Delou's mechanical pencil did not put down its body, and there was no common product under 10 yuan for Japanese pencils. Shidelou officially claimed that their mechanical pencils have added 12-a-go technology, which is actually a core tube design, and the packaging of the replacement core leaves a small opening, which can directly pour 12 replacement cores into the core storage tube of the pencil, without touching the lead core, and there is no special technical content. The mechanical pencils produced in Germany are mainly models led by 7, which are already rare, while the 925 series is processed by Japan and sold even more. The appearance of the 925 series is very similar to other Japanese pencils, and it is also said that the 925 was designed in Japan, and the building is just a brand label. Leaving aside the various factors of brand development, all parties of Stud Lou mechanical pencil ...

    8
    Score
    77
    popularity
    17534
  • TOP.9 Lamy Lingmei

    Lamy Lingmei Germany

    Lingmei is positioned as a design stationery brand, and new products are launched every year, and the audience is younger. Second only to Montblanc and Pelikan in terms of quality, the quality of Lingmei's fountain pens is very fine, and the handmade pen making process is very delicate, complementing the special care and precision that is lacking in automated production. In the early stage, Lingmei perfectly controlled the Bauhaus style, and every product that used the Bauhaus design style was a hot-selling product, not just stationery. Since then, Lingmei has continuously invited famous European designers to participate in product design, launched new products every year, and won many product design awards. Lingmei's product range is very large, one design runs through a series of writing instruments, including 12 series of mechanical pencils. All mechanical pencils are designed to be ergonomic first and foremost, mainly in the fact that they maintain a round rod, the pen grip adopts an easy-to-grip triangular rod, and then pay attention to the sense of design. The price of Lingmei's mechanical pencils is not low, basically more than 100 yuan, and they pay for the design and materials. At present, Lingmei's mechanical pencil is still the pursuit of minimalist modern style, and its popularity and audience are relatively high...

    9
    Score
    76
    popularity
    6924
  • TOP.10 Faber-Castell 辉柏嘉

    Faber-Castell 辉柏嘉 Germany

    Among the many German pencil brands, Faber-Cascade's attitude is the most perfunctory, and it has always regarded Shi Delou as a competitor, but the update of pencil products is not as good as that of Shi Delou. Since shifting its business focus to the production of high-end lines, Faber-Cascade has not advanced or retreated in the field of pencil models, and has turned to the production of fountain pen products, but it has only stayed in the product design, and its technology is not comparable to that of old fountain pen brands such as Pelikan. In addition to the two popular series of TK and Grip, Faber-Cascade also learned from Lingmei's development ideas, and invested its development strategy in high-end lines such as GRAF, Apollo and Ambition, and invested a lot of energy in product design. Unlike Red Ring and Schederlou, Faber-Castell is still made in Germany, after all, there is not a wide range of products, and the quality and technology are all in the same tradition, not good but not bad. The TK series is a drawing mechanical pencil, while the Grip series is a writing mechanical pencil that is an extension of the graphite pencil. The TK series pays more attention to the stability of lead delivery,...

    10
    Score
    75
    popularity
    15528
  • TOP.11 TOMBOW DRAGONFLY

    TOMBOW DRAGONFLY Japan

    Dragonfly, which also started with graphite pencils, can still compete with Mitsubishi pencils in the field of graphite pencils, but it started later than Mitsubishi pencils in the field of mechanical pencils, and dragonflies are much inferior to Mitsubishi pencils in terms of product quality and brand awareness. The fatal point of Dragonfly's products lies in quality control, which is related to Dragonfly's strategic deployment of transferring the production line overseas, the defective rate has greatly increased, and the feedback on the MONOGRAPH series of mechanical pencils is the most, the plastic of the pen body is relatively inferior, and it will be broken when it falls, and at the same time, the function of shaking out the lead sometimes requires a lot of force to shake to produce lead and other problems. If the quality control problem is improved, the core technology of Dragonfly's products is still relatively good. Dragonfly's mechanical pencil has a lot of new tricks in the way of lead, in addition to shaking out of lead similar to Baile, there is also its unique way of folding and folding lead, that is, when the lead core is written, the fingers retreat to the middle of the pen barrel, pinch or fold the soft glue to get out of the lead, this way is used in the OLAO series, the price is not high, the unit price is less than 30 yuan, and the quality control is better than the MONO GRAPH series.

    11
    Score
    73
    popularity
    8646
  • TOP.12 Schneider 施耐德

    Schneider 施耐德 Germany

    As early as 50 years ago, Schneider's high-quality ballpoint pen won a good reputation in Germany, and it was rumored that every shirt had a Schneider pen in the pocket, which shows the popularity of Schneider at that time. But in China, Schneider's popularity is lower than that of dragonflies, and the quality of its products is more reliable than dragonflies, but the focus is on ballpoint pens and pens, and there are very few mechanical pencils, and only Graffix and 556 are mentioned in the official, and there are 565 and 568 models extended from 556, which are relatively rare. Schneider's mechanical pencil movement technology is not inferior to the big brands, all of which use brass lead mechanism, or design an integrated lead outlet, which greatly enhances the stability of the lead core. In terms of the design of the barrel, Schneider does not have metal mechanical pencils, and uses degradable materials such as rubber and ABS resin, but the design is slightly cheaper and the plastic feeling is heavier. The price of the whole line of mechanical pencils is not high, the highest price of Graffix mechanical pencils is 39 yuan, and the unit price of other mechanical pencils does not exceed 20 yuan. The two common mechanical pencils of Schneider are the Graffix Engineer Mechanical Pencil and the 556 Anti-Breakage Lead Self...

    12
    Score
    71
    popularity
    14817
  • TOP.13 KOKUYO KOKUYO

    KOKUYO KOKUYO Japan

    Kokuyo, which has a mediocre reputation in China's stationery industry, is a leading company in Japan's stationery industry, similar to Chenguang and Deli's status in China. KOKUYO first took root in the paper products manufacturing industry, and then slowly expanded its product line to become the largest comprehensive office supplies supplier in Japan. KOKUYO's current strong areas are notebooks, adhesive tapes, document management products, and office space design, among which the Campus series of notebooks, which first entered the Chinese market, are still selling well. KOKUYO's office furniture business was largely unknown in China until 2008, when KOKUYO became an office space design service provider for the Beijing Olympics and an exhibitor at the Japan Industrial Pavilion at the Shanghai World Expo in 2010. KOKUYO mechanical pencils are produced in response to the needs of expanding the product line, and naturally cannot squeeze into the first echelon in the Japanese system, and the product itself is not high in technical content, but the quality is acceptable, and it is suitable for primary and secondary school students. Similar to Rakudo, KOKUYO's writing mechanical pencils resemble graphite pencils in shape, but there is no original...

    13
    Score
    69
    popularity
    9536
  • TOP.14 Sakura cherry blossoms

    Sakura cherry blossoms Japan

    With the acquisition of Royal Tarence BV and Bruynzeel BV in the Netherlands, Sakura has become one of the world's top pigment companies, producing and selling a range of art materials, from colored pencils to oil paints. Sakura's main products in China are still art materials, Sakura brand oil pastels and solid paints are very good, solid pigments are equipped with every watercolor lover, as for mechanical pencils, the layout is not much, only three series. The most well-known mechanical pencil of the Sakura brand is naturally the 12X series, officially called the anti-breaking lead mechanical pencil, carefully study the process, only the all-copper movement and fixed metal nib, there is no other cushioning and other anti-breaking lead technology, there is a certain role in protecting the lead, but it is still not qualified to call it anti-breaking lead. The price of the 12X series is around 20 yuan and can be purchased for daily use. On the whole, Sakura's mechanical pencil is far inferior to other mainstream Japanese brands in research and development, with a single product and no price advantage, so it is not particularly recommended to buy. ...

    14
    Score
    67
    popularity
    13766
  • TOP.15 Pelikan Pelikan

    Pelikan Pelikan Germany

    From the production of ink to fountain pens, the quality of Pelikan's products has been obvious to all, after Pelikan launched its own fountain pen products, quickly made a lot of money, and then opened the way to nouveau riche acquisition expansion, but also because of blind expansion and the development of wrong production plans, Pelikan once faced bankruptcy and has been changing receivers. At present, Pelikan mainly promotes fountain pen products, and with exquisite craftsmanship and unique design, it continues to launch limited editions, plus retains the original German manufacturing process, and is still a must-have collection for many fountain pen lovers. The old mechanical pencil of Pelikan was originally sold with a fountain pen, but it is now out of print and has become an antique, with prices ranging from a few hundred to several thousand yuan. Only the Push and Griffix mechanical pencils are now on sale, and there are fewer products than Schneider. The Griffix series is a completely new concept for children's writing that has won the Red Dot and ISPA awards. It is divided into four stages of writing, which are crayons, pencils, pens, and pens. The special grooved pen grip design is a feature of this series, which has the effect of correcting the pen grip posture.

    15
    Score
    65
    popularity
    13663
  • TOP.16 M&G Morning Light

    M&G Morning Light Shanghai

    Chenguang stationery stores exist at the entrance of almost every school, and it is through this chain marketing method that a large-scale student market is obtained. Chenguang started with gel pens in the early days, and now it has basically covered all kinds of stationery products, and writing tools are still mainly gel pens, ballpoint pens and mechanical pencils. Including Chenguang, the domestic production of mechanical pencil manufacturers, itself started relatively late, the technology is immature, lack of innovation, at this stage in the process of imitating Japanese mechanical pencils, but still stay in the appearance of the product reproduction, movement technology and technology has no breakthrough. Therefore, many domestic self-produced mechanical pencils have relatively low materials, and automated production saves costs and fights price wars. For people who are not particularly pursuing writing fluency, or primary and secondary school students who are easy to lose or fall, the cost of buying these mechanical pencils is low, and the unit price is 2-6 yuan. As a leading enterprise in China's stationery industry, M&G took the lead in striving for development opportunities and cooperating with Japanese companies to launch the Special Graph series and introduce advanced movement components and technologies from Japan. But the craftsmanship of making ...

    16
    Score
    64
    popularity
    8829
  • TOP.17 Truecolor

    Truecolor Guangdong

    True Color, which is similar to the development of Chenguang, is similar to Chenguang even in the field of mechanical pencils, and launches its own products by imitating Japanese brand mechanical pencils, but True Color does not directly introduce Japanese movements. This is a common problem of most local Chinese brands, and they lack independent innovation. True color mechanical pencil overall than the force of a slight advantage, the same positioning of the low price of true color, in the movement part of most of the use of metal, unlike the force of most of the use of plastic, in the lead performance than the force of the mechanical pencil is a lot more stable, and the product range is also basically complete, ordinary mechanical pencil, automatic pencil and drawing pencil have new. In addition, true color also has a clear advantage in price, the price of metal mechanical pencil is 4-10 yuan, the unit price of ordinary mechanical pencil is 2-4 yuan, and the cost performance is higher than Chenguang and Deli. ...

    17
    Score
    62
    popularity
    6264
  • TOP.18 Deli is powerful

    Deli is powerful chekiang

    Obviously in many office supplies categories have an advantage in the development of the mechanical pencil category by other domestic brands to open the gap, in addition to the price and quality control, effective mechanical pencil and other brands are not competitive. Deli devotes his energy to the appearance of the mechanical pencil product, but lacks improvement in product technology and technology, and lacks the vision of development compared to Chenguang and True Color. Deli movable pencil is positioned as a low-end product and occupies the market with a price advantage. Most of the materials are made of plastic, and even the lead mechanism is made of plastic, which only reduces the cost, and is suitable for primary school students who have no requirements for writing, or are easy to fall and lose. ...

    18
    Score
    60
    popularity
    16391
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List of related product brands

Top mechanical pencil brands

  • 1 20457 PILOT Baile

    PILOT Baile

    Among the Japanese pen manufacturers, Baile was the first to sell overseas. In Japan, Baile is as well-known as Mitsubishi Pencil, the fountain pen is its absolute domain, and the value of Baile's fountain pen is the highest of all Japanese fountain pens, and its high-end line of fountain pens is the Namiki sub-brand and Bailikan's

  • 2 19123 Pentel Pieton

    Pentel Pieton

    Although Paidton does not have a long history of Mitsubishi Pencil, it has developed faster than Mitsubishi Pencil, and the high-precision manufacturing process has made the product life cycle as long as decades, so the status of mechanical pencil has surpassed Mitsubishi Pencil. send

  • 3 17534 Staedtler 施德楼

    Staedtler 施德楼

    Schedul is doing well in the field of graphite pencils and colored pencils, while mechanical pencils are a little tired like other German brands. Although some of the products of German origin have been retained, the hot-selling mechanical pencil products have been handed over to Japan for processing, and they are currently red

  • 4 16391 Deli is powerful

    Deli is powerful

    Obviously in many office supplies categories have an advantage in the development of the mechanical pencil category by other domestic brands to open the gap, in addition to the price and quality control, effective mechanical pencil and other brands are not competitive. Put your energy into it

  • 5 15528 Faber-Castell 辉柏嘉

    Faber-Castell 辉柏嘉

    Among the many German pencil brands, Faber-Cascade's attitude is the most perfunctory, and it has always regarded Shi Delou as a competitor, but the update of pencil products is not as good as that of Shi Delou. Since shifting its focus to the high-end production line, Faber-Cascade has shifted its focus in the field of pencils

  • 6 14817 Schneider 施耐德

    Schneider 施耐德

    As early as 50 years ago, Schneider's high-quality ballpoint pen won a good reputation in Germany, and it was rumored that every shirt had a Schneider pen in the pocket, which shows the popularity of Schneider at that time. But in China, Schneider is even more well-known than a dragonfly

  • 7 13766 Sakura cherry blossoms

    Sakura cherry blossoms

    With the acquisition of Royal Tarence BV and Bruynzeel BV in the Netherlands, Sakura has become one of the world's top pigment companies, producing and selling a range of art materials, from colored pencils to oil paints. Cherry blossoms are currently the main production in China

  • 8 13663 Pelikan Pelikan

    Pelikan Pelikan

    From the production of ink to fountain pens, the quality of Bailikan's products has been obvious to all, after Bailikan launched its own fountain pen products, quickly made a lot of money, and then opened the way to nouveau riche acquisition expansion, but also because of blind expansion and making mistakes

  • 9 13473 Uni mitsubishi Pencil 三菱pencil

    Uni mitsubishi Pencil 三菱pencil

    In the field of mechanical pencils, Mitsubishi pencils entered the market a year later than Paidton, and in the pen-making process, they are not as high-precision as Paid, but in terms of research and development, Mitsubishi Pencils have never lagged behind. Mitsubishi Pencil was the first to develop a resin fine lead core used in mechanical pencils, which was greatly improved

  • 10 13345 rOtring Red Ring

    rOtring Red Ring

    Honghuan is the first German mechanical pencil, but the development of German mechanical pencil has stagnated and has long been surpassed by Japanese pencils. Red Ring has long been acquired by the American Sanford Group, and the industrial chain has been transferred to Japan, and it continues to be active in the market only by relying on its original reputation, and the price remains high

  • 11 9536 KOKUYO KOKUYO

    KOKUYO KOKUYO

    Kokuyo, which has a mediocre reputation in China's stationery industry, is a leading company in Japan's stationery industry, similar to Chenguang and Deli's status in China. KOKUYO first took root in the paper products manufacturing industry, and then slowly expanded its product line to become the largest comprehensive office in Japan

  • 12 8829 M&G Morning Light

    M&G Morning Light

    Chenguang stationery stores exist at the entrance of almost every school, and it is through this chain marketing method that a large-scale student market is obtained. Chenguang started with gel pens in the early days, and now it has basically covered all kinds of stationery products, and the writing instruments are still gel pens

  • 13 8646 TOMBOW DRAGONFLY

    TOMBOW DRAGONFLY

    Dragonfly, which also started with graphite pencils, can still compete with Mitsubishi pencils in the field of graphite pencils, but it started later than Mitsubishi pencils in the field of mechanical pencils, and dragonflies are inferior to Mitsubishi pencils in terms of product quality and brand awareness

  • 14 7852 ZEBRA ZEBRA

    ZEBRA ZEBRA

    Zebra, which destroyed all production facilities in World War II, lagged behind other brands, and was the first to be produced after the war was a ballpoint pen, and it was not until 1980 that it launched its own mechanical pencil product, a full 20 years behind, but with the spirit of Japanese craftsmanship

  • 15 6924 Lamy Lingmei

    Lamy Lingmei

    Lingmei is positioned as a design stationery brand, and new products are launched every year, and the audience is younger. The quality of Lingmei's fountain pens is second only to Montblanc and Pelikan, and the handmade pen-making process is very delicate, complementing the special care and precision that is lacking in automated production

  • 16 6264 Truecolor

    Truecolor

    True Color, which is similar to the development of Chenguang, is similar to Chenguang even in the field of mechanical pencils, and launches its own products by imitating Japanese brand mechanical pencils, but True Color does not directly introduce Japanese movements. This is a common problem for most local Chinese brands

  • 17 6107 PLATINUM

    PLATINUM

    The popularity of platinum in Japan is similar to that of the hero brand in China, and platinum first entered the Taiwan market and then the Chinese mainland market. At present, the joint venture branch in Taiwan is already the largest pen company in Taiwan, and in Shanghai, it has built a joint venture with Hero

  • 18 6036 Ledo OHTO

    Ledo OHTO

    It is also one of the top five Japanese pencils, but Leduo is obviously much niche, and its popularity in China is far less than that of Mitsubishi, Baile, etc., but Leduo's technological innovation is not weak. Leto has a high level of accomplishment in the field of water-based pens, Japan's first ballpoint pen and the world's first lead

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