True Color, which is similar to the development of Chenguang, is similar to Chenguang even in the field of mechanical pencils, and launches its own products by imitating Japanese brand mechanical pencils, but True Color does not directly introduce Japanese movements. This is a common problem of most local Chinese brands, and they lack independent innovation.

True color mechanical pencil overall than the force of a slight advantage, the same positioning of the low price of true color, in the movement part of most of the use of metal, unlike the force of most of the use of plastic, in the lead performance than the force of the mechanical pencil is a lot more stable, and the product range is also basically complete, ordinary mechanical pencil, automatic pencil and drawing pencil have new. In addition, true color also has a clear advantage in price, the price of metal mechanical pencil is 4-10 yuan, the unit price of ordinary mechanical pencil is 2-4 yuan, and the cost performance is higher than Chenguang and Deli.