JETSET Finland
UPM is a leading global forest industry company and one of the world's top three producers of paper and paper products, headquartered in Finland. In 1998, UMP entered China and set up a factory in Changshu, Jiangsu, which is one of the drafting units of the national standard for copy paper. UMP attaches great importance to environmental protection, as evidenced by the FSC forest certification mark on the outer packaging. If the copy paper packaging is marked with FSC certification, it means that the paper has the least damage to the forest and has a higher environmental protection index. UMP has three copy paper brands, Jiayin, Xinle and Xinhao are positioned as high, medium and low-grade respectively. Many large enterprises have implemented a multi-brand strategy, with the aim of improving the diversity of products in various price ranges, reducing corporate risks and occupying more shelf space, etc., but the cost and technical content of paper manufacturing are not high, so there is not much difference in price and quality between the products of the same enterprise. The high quality of the Jiayin series is mainly reflected in the thickness of the paper, which is thicker than Xinle and Xinhao. Thickness affects the opacity, strength, stiffness, etc. of the paper, and is one of the basic properties of the paper. The nominal quantity is the same, the thicker the paper...