Lingmei is positioned as a design stationery brand, and new products are launched every year, and the audience is younger. Second only to Montblanc and Pelikan in terms of quality, the quality of Lingmei's fountain pens is very fine, and the handmade pen making process is very delicate, complementing the special care and precision that is lacking in automated production.

In the early stage, Lingmei perfectly controlled the Bauhaus style, and every product that used the Bauhaus design style was a hot-selling product, not just stationery. Since then, Lingmei has continuously invited famous European designers to participate in product design, launched new products every year, and won many product design awards.

Lingmei's product range is very large, one design runs through a series of writing instruments, including 12 series of mechanical pencils. All mechanical pencils are designed to be ergonomic first and foremost, mainly in the fact that they maintain a round rod, the pen grip adopts an easy-to-grip triangular rod, and then pay attention to the sense of design. The price of Lingmei's mechanical pencils is not low, basically more than 100 yuan, and they pay for the design and materials.

At present, Lingmei's mechanical pencil is still the pursuit of minimalist modern style, and the popularity and audience are relatively high is the Safari hunting series, the overall barrel solid color design, the triangular pen grip is easier to grasp, and the clip hollow design is different. Lingmei's subsequent Vista and Al-star series are derivatives of the Safar series, and the overall design has not changed, except that the barrel or grip is designed to be transparent. Each consumer's preferred design is different, and they can choose according to their preferences and their acceptance of the price of the product.