Obviously in many office supplies categories have an advantage in the development of the mechanical pencil category by other domestic brands to open the gap, in addition to the price and quality control, effective mechanical pencil and other brands are not competitive.

Deli devotes his energy to the appearance of the mechanical pencil product, but lacks improvement in product technology and technology, and lacks the vision of development compared to Chenguang and True Color. Deli movable pencil is positioned as a low-end product and occupies the market with a price advantage. Most of the materials are made of plastic, and even the lead mechanism is made of plastic, which only reduces the cost, and is suitable for primary school students who have no requirements for writing, or are easy to fall and lose.