Jordan Brand United States
Nike's Jordan Brand is recognized as one of the miracles in business history, the brand born in the mid-to-late 80s of the last century, in just 20 years, completed a leap from mass consumer goods to high-end luxury. According to a statistic from Fortune magazine, Jordan Brand has contributed $10 billion to the global economy, and the collaboration between Jordan Brand and Nike has created a pedigree of human mythology. In 2016, Nike Group's annual sales reached $32.376 billion, of which Jordan Brand accounted for about 10%. Jumpman, Jumpman, Jumpman, the trapeze logo of jumping with both feet and throwing the ball with one hand is the absolute symbol of the Jordan Brand. As a professional basketball sub-brand of Nike Group, Jordan Brand has become more than just a basketball brand, and its Air Jordan has become the most popular sneaker for many sneaker collectors and trend enthusiasts, and the wearing occasions have also expanded from the basketball court to the street. Basketball, hip-hop, this is the most profound influence of American culture on Chinese millennial urban boys, a pair of Air Jordans are not only outstanding equipment on the court, but also their mutual identification and self-identification...