More than 100 years ago, the founder of Fosters, the predecessor of Reebok, created the first pair of inflatable sneakers, the PUMP. In the 90s, Reebok became the world's No. 1 sports brand, after the millennium, Reebok gradually declined, in 2006 Adidas acquired all shares of Reebok, Reebok gradually transformed into a fitness sports brand.
 
Nike has the trapeze, Reebok has the answer. More than 20 years ago, Reebok signed with Iverson, and this answer to the 76ers can be said to be the most correct decision Reebok has ever made. The Reebok Iverson series of basketball shoes is the only series in the history of basketball shoes that is second to the Air Jordan series of signature basketball shoes, Iverson signature basketball shoes have two series of Question and Answer, a total of 14 pairs, the AI generation is not as frequent as AJ, today's Reebok transformation fitness sports brand, basketball shoe line is no longer the focus of business, many popular AI shoes have not been reproduced, so that many answer fans are still waiting for it.
 
The 90s were the golden age of Reebok, and the Pump was one of Reebok's key technologies, inflating and deflating through a button on the upper to replace the traditional lacing mode and achieve a perfect fit on the user's foot. IN THE 90'S, INSTAPUMP FURY WAS QUITE AHEAD OF ITS TIME, AND ITS DESIGN WAS FUTURISTIC AND SUBVERSIVE EVEN TODAY. However, some people believe that Reebok's Pump technology is more frustrating than practical, and the shoe body will be prone to air leakage after it is fully inflated, and the inflation performance of the air pump will be reduced after aging, and it may even be completely inflatable.