In the past three years, Adidas seems to have overshadowed Nike, from the classic Stan Smith and Superstar, to the high-tech Boost shoes, the avant-garde Y-3, and the innovative and integrated NMD. Five years ago, people might not have imagined that they would be in this situation today, and they would have to wait in line all night to buy a pair of Adidas.
 
Some people compare Yeezy with AJ, one is volume, the other is heart, although this comparison is not appropriate, but it also reflects that now is indeed the era of Yeezy. Partnering with a sports brand, Adidas isn't Kanye's first time. Kanye has collaborated with Nike on two generations of the Air Yeezy, giving the world a testament to his talent in sneaker design. Maybe the creative environment provided by Adidas is indeed more suitable for him, and a year after Kanye joined Aidas, we finally saw the Adidas Yeezy collection. According to statistics, the brand with the most likes on Instagram in 2015 was Adidas Original, and Yeezy 350 Boost became the brand's top shoe. Yeezy's success is certainly not only Kanye West's charisma, but Adidas' forward-thinking vision has allowed it to make a beautiful comeback.
 
In 2016, when the Numbcore was all the rage, white shoes were a must-have for everyone, and in the midst of all the little white shoes, every fashion blogger was saying: you must have a pair of Stan Smiths. In addition to marketing, Stan Smith has a long history of becoming a hit, and it is a tennis shoe launched by Adidas for a tennis player named Stan Smith.
 
As the world's first signature pair of sneakers, Stan Smith and Adidas were the model of sports stars signing contracts with sports brands that were emulated today and are still regarded as the highest courtesy for sports stars. Similar to Stan Smith, 50 years ago, Adidas shell heads and fashion didn't have a dime to do so. Superstar is the English name for Adidas' shell head series, mainly because the appearance of the shoes looks like shell heads, which were originally sneakers designed for the sport of basketball. In the 70s, nearly three-quarters of NBA players on the American professional basketball court used this pair of Superstars as their preferred on-court shoes. With the change of sneaker technology and Adidas' improvement of the Superstar, the Superstar has gradually stepped off the field and become a trendy item for fashionistas.
 
A sports brand that doesn't sell feelings is not a good trend brand, and Adidas is also very good at selling feelings. At the beginning, the NMD of trendy shoes set off a big hit in 2016, and for a while, you can see ten pairs of NMD with red, white and blue backgrounds in a subway car. NMD is the designer from the three classic shoes of Adidas Micro Pacer, Rising Star, and Boston Super to draw the essence of design to form NMD. NMD is not only a pair of trendy shoes, Adidas has equipped it with a full-length Boost, and some shoes also use Primeknit fabric uppers, which has put a lot of effort into the materials, not just the product of feelings.