NIKE NIKE United States
Nike is the absolute hegemon in the field of basketball shoes, and the group includes brands such as Nike, Jordan Brand, and Converse. In 2015, the Nike Group (including its Air Jordan brand) had a 93% share of the U.S. basketball footwear market, with approximately 68% of NBA signings and 305 players wearing their gear. Nike's signed endorsers include hot superstars like LeBron James and Kevin Durant, as well as new-generation stars like Kyrie Irving and Paul George. The golden age of Nike's basketball shoes began in 1982, when one of the most iconic shoes in basketball shoe history, the Nike Air Force 1, was born, with its Velcro straps, oversized Swoosh logo, and iconic outsole, making it more than just a basketball shoe, but an inseparable part of street culture. In 1984, the Air Jordan 1 was launched, and under Nike's careful management, the Air Jordan series became a living legend in the basketball shoe industry, and since then it has gradually become independent of Nike. In the late 90s, Nike began to consolidate its position, and the new Air Max cushion became their magic weapon, and the soft and hard foot feel was perfect for interior players. Thenceforth...