Founded in 1949 by two brothers, Puma and adidas have been running alongside alongside adidas in the early years, and in recent years have become one of the most popular brands among young people.
 
Admittedly, the Sneaker brand pays more attention to the male market, but the emergence of Fenty Puma By Rihanna has made it possible for female consumers to purchase sneakers that are exclusive to them. Rihanna is a global music diva, and she also has the ability to respond in the fashion industry. The Puma women's collection, Fenty Puma, of which she was the creative director, sparked a women's frenzy in the sneaker world upon its launch.
 
In the 2016 Best Shoe Rankings by Footwear News, PUMA Creeper was named the Sneaker of the Year by beating Yeezy's monopoly on this list. Fenty Puma Creeper has a strong punk twist, with a platform design inspired by Japanese street style and Suede's suede. The Fenty Puma Creeper is actually an evolution of the Puma Suede, and it is one of Puma's most iconic shoes, appearing in the public eye as early as 1968, made of smooth suede, with a sleek body and a foiled Puma logo on the side, which still occupies the most important position in Puma today.
 
Launched in 1991, the Puma Disc Closure System was the world's first pair of laceless sneakers that closed by rotating the saucer on the upper. At present, Disc technology is not used much in Puma shoes, mainly Puma Disc Blaze and Puma Disc Cage.