Nike's Jordan Brand is recognized as one of the miracles in business history, the brand born in the mid-to-late 80s of the last century, in just 20 years, completed a leap from mass consumer goods to high-end luxury. According to a statistic from Fortune magazine, Jordan Brand has contributed $10 billion to the global economy, and the collaboration between Jordan Brand and Nike has created a "mythological genealogy" of the world. In 2016, Nike Group's annual sales reached $32.376 billion, of which Jordan Brand accounted for about 10%.
 
Jumpman, Jumpman, Jumpman, the trapeze logo of jumping with both feet and throwing the ball with one hand is the absolute symbol of the Jordan Brand. As a professional basketball sub-brand of Nike Group, Jordan Brand has become more than just a basketball brand, and its Air Jordan has become the most popular sneaker for many sneaker collectors and trend enthusiasts, and the wearing occasions have also expanded from the basketball court to the street. Basketball and hip-hop are the most profound influences of American culture on Chinese millennial urban boys, and an Air Jordan is not only an outstanding piece of equipment on the court, but also a sign that they identify with each other and claim to be the best.
 
The Air Jordan is the best example of the combination of performance and trend in this era of business, and for many, the Air Jordan has a double meaning. Jordan basketball shoes are divided into original generation and star signature shoes, the original generation AJ refers to the basketball flyer Michael Jordan's signature shoes for several generations, and the star signature shoes are Jordan's basketball shoes specially launched for NBA stars. From the perspective of actual performance, due to the limitations of scientific and technological development, the scientific and technological content and actual combat performance of the early generation AJ is not high, if you want to select the ten strongest performance in dozens of pairs of AJ basketball shoes in the past 30 years, it is almost impossible for the original generation AJ before AJ 10 to be on the list, and the original generation AJ and star signature shoes launched in the past ten years are stronger and more suitable for actual combat. Although the early generation AJ is not suitable for the course, it is still very suitable for pressing the road, with the blessing of the trapeze and time, the original AJ 1, AJ 4, AJ 5 and other original AJ have already become a model of trendy shoes.
 
For Sneakerhead, there's nothing more exciting than the collaborations and remastering. Jordan Brand's commercial success is not only due to its athletic performance and legendary stories, but also because it has always been able to find the interests of young people with the most accurate points and launch corresponding co-branded products. In 2015, Jordan Brand's collaboration with skateboard brand Supreme once again struck a nerve in Sneakerhead's restlessness. Before that, every time Jordan Brand co-branded a collaboration with Sneakerhead, whether it was launching a collaboration with trendy brands such as Levi's and G-Shock, or launching a collaboration with the famous rapper Eminem and Drake's trendy brand OVO AJ, every time it triggered a rush to buy.
 
Air Jordan can be called the sentiment in Sneaker, with endless stories have always occupied an important place in the hearts of shoe fans, but there is always a day when feelings are exhausted, and in terms of quality, AJ, which belongs to Nike, cannot escape the dilemma of declining workmanship.