Founded in 2010, Logic Technology is one of the top four e-cigarette brands in the United States. In July 2015, Japan Tobacco officially entered the field of e-cigarettes in the United States through the acquisition of Logic, and since then it has become a strong brand in the two major e-cigarette markets in the United Kingdom and the United States. In 2017, Logic ranked third with a 12.4% share of e-cigarettes in the U.S. and 12.3% in the U.K.
 
With the boom in the e-cigarette market and the decline of traditional cigarettes, major tobacco giants are developing Reduced Risk Products (RRPs). Japan Tobacco's RRP products mainly consist of two series, tobacco vapor products and e-cigarette vapor products. Tobacco vapor products produce vapor by heating tobacco, while e-cigarette vapor products heat liquids that contain nicotine but do not contain tobacco, and the two types of products are branded Ploom Tech and Logic, respectively. It is reported that in the first half of 18, the total revenue of Japan Tobacco Company's RRP products was 2.12 billion yen.
 
Although both are harm-reducing products, heat-not-burn and e-vaping are still very different. Heat-not-burn relies on battery heating to heat the specialty tobacco leaves to the point where they are heated enough to release nicotine and vapor without igniting the tobacco leaves. To be precise, heat-not-burn is a new type of tobacco product and cannot be regarded as an e-cigarette in the strict sense. Its advantage is that it restores the feel and taste of cigarettes. It is also a way for smokers to replace cigarettes. However, because heat-not-burn is a new type of tobacco, it is banned in China.
 
Shenzhen Maxwell Company is a major e-cigarette OEM manufacturer of Japanese Tobacco, the former is a manufacturer specializing in the research and development and production of electronic atomizers, and its atomizer technology has been in the leading position in the industry for a long time. As an ODM manufacturer, Maxwell also provides patented technology products for international tobacco giants such as Philip Morris International, Japan Tobacco, British American Tobacco and other giant companies all year round. Before Nistoke acquired Logic, Logic was one of Maxwell's top five customers. In the first year after the acquisition, Nippon Tobacco became Maxwell's largest customer.
 
The Logic product line also includes the mainstream pre-filled and oil-filled e-cigarettes on the market, for cigarette users, it will be more convenient to choose pre-filled e-cigarettes, at present, Logic pre-filled types include COMPACT and PRO two models, priced within 15 euros. THE PRO HAS A PEN FORM FACTOR, WHILE THE COMPACT FORM FACTOR IS MORE SIMILAR TO THE JUUL. This type of product can directly replace the pre-filled range cartridge and need to be used with a variety of its flavored cartridges.
 
At present, there are two types of manufacturers that produce pre-filled e-cigarettes, in addition to the giant tobacco companies listed above, there is also a category of professional e-cigarette manufacturers. Pod flavor is an important indicator that affects user experience, and large e-cigarette brands have senior experts in pod flavor control. For tobacco-flavored cartridges, because the giant tobacco companies have unique tobacco formulas, which are the core secrets of tobacco companies, it is difficult for professional e-cigarette manufacturers to imitate, and the imitation flavors are often inaccurate. If you prefer traditional cigarette-flavored cartridges, it is recommended to choose e-cigarette products from tobacco giants.