Vuse is an e-cigarette brand launched by RJ Reynolds Vapor Company, a subsidiary of Renault Tobacco. Renault Tobacco was once the second largest tobacco company in the United States after Philip Morris before being acquired by British American Tobacco. Over the years, Vuse has led the way in sales in the U.S. with the parent company's strong sales channels. Nielsen data shows that in 2015, Vuse had a 33% market share and was the best-selling e-cigarette brand in convenience stores in the United States. However, with the rise of JUUL, Vuse's market share has been decreasing, and in 2017, JUUL successfully surpassed Vuse to become the No. 1 brand in the United States, and as of August 2018, Vuse's market share in the United States was only 9.6%.
 
RJ Reynolds launched the Vuse e-cigarette brand at a press conference in June 2013, and since then, it has launched four pre-filled e-cigarettes, Vibe, Solo, Ciro and Alto, priced between $10 and $30. Since the amount of fog is an important factor affecting the e-cigarette experience, Vuse uses automatic manufacturing technology to ensure the reliability of the cartridge work, and the design and assembly of Vuse e-cigarettes are also completed in the United States. According to information provided internally by Vuse, Vuse uses intelligent technology to control the battery, atomizer and pods, and monitors and adjusts 2,000 times per second to ensure smoke output.
 
Vibe, Solo, Ciro are all pen design, Solo is the earliest model of Vuse, from the appearance, it is more like a 120 mm long cigarette, which is conducive to users to maintain the habit of using traditional cigarettes, reduce the cost of conversion, therefore, more suitable for older users. The nicotine content of the Solo pod is 4.8% (48mg/ml), and the throat sensation is strong. However, due to the small capacity of the cartridges, it can only be used by users with small smoking addictions, and users with large smoking addictions may need to replace the cartridges frequently.
 
Both Vibe and Ciro have made certain improvements to address the problem of Solo's small pod capacity, with Vibe and Ciro having 4 times and 1.4 times the pod capacity of Solo, respectively. However, Vibe and Ciro pods have lower nicotine concentrations and weaker throat sensation. The Ciro is not much different from Solo in appearance, with a nicotine content of only 1.5% in its cartridges, which is more suitable for Solo users who want to gradually get rid of nicotine.
 
Unlike Solo's traditional cigarette styling, the Vibe e-cigarette has a sleek appearance, it is connected to the pod by a thread on the top of the stick, and the bottom of the stick is equipped with a diagnostic light to detect the use of the e-cigarette, the red light flashes three times to indicate that the battery is low, and the continuous flashing for a few seconds means that the pod is damaged and needs to be replaced. It is worth mentioning that in April 2018, Renault recalled 2.5 million Vibe e-cigarettes because the device caused 10 accidents due to battery overheating, although there were no casualties, but there was a risk of causing fire, so you need to be cautious when purchasing.
 
Alto is a pod mod-type e-cigarette launched by Renault in August 2018, which can be seen as an e-cigarette variant of JUUL, aiming to compete with JUUL for market share, and is currently priced at $30. Compared to previous generations of Vuse's pen products, the Alto has a boxy design that needs to be grasped and used, which is very different from traditional cigarette use. Alto uses an air pressure sensing switch, which can work when you breathe in, and is easy to use. In addition, Alto pods have a maximum nicotine concentration of 5%, and in terms of flavor, they combine the formulas of Vibe and Ciro pods, and have now launched four flavors: original, mint, mixed berry and tobacco, of which mint is the most popular.
 
In 2015, Vibe was sued by the public for "failing to inform customers of the possible health risks associated with the use of the product, particularly the risk of inhaling formaldehyde and acetaldehyde carcinogens," in violation of California law. If you look at it from the level of facts, the smoke produced by e-cigarettes does produce harmful substances such as formaldehyde and acetaldehyde, but traditional cigarettes also produce harmful substances such as formaldehyde and acetaldehyde. It is worth mentioning that there have been tests to prove that the harmful substances such as formaldehyde and acetaldehyde released by e-cigarettes have been greatly reduced compared with traditional cigarettes. Public Health England has published research that e-cigarettes are up to 95% less harmful than traditional cigarettes, and if you can't quit cigarettes, switching to e-cigarettes can greatly reduce the harm.