Mattel is a well-known toy manufacturing company in the United States, and is known as the three giants in the toy industry along with Lego and Hasbro. Fisher-Price, Hot Wheels, Matchbox and other well-known toy brands are all owned by Mattel. At present, Mattel has entered the market of more than 150 countries and regions in the world, and once became the world's largest toy brand, until recently it was surpassed by Lego.
Hot Wheels is a toy alloy car launched by Mattel in 1968, the prototype is scaled down to 1:64 scale and can be held with one hand, with exaggerated shapes and dazzling body patterns as its signature design. Since its launch, Hot Wheels cars have maintained a long-term vitality, according to statistics, the production volume of Hot Wheels cars has exceeded 2 billion units, and about 41 million children around the world have grown up with Hot Wheels cars.
Since the brand was founded in the United States, the alloy car of Hot Wheels is mainly American cars, the unit price of the ordinary version of the alloy car is about 20 yuan, which is suitable for small car fans to buy, and the special version is priced at 50~100 yuan, among which there are many classic cars, which are more suitable for collector players.
In addition to the classic alloy trolley, Hot Wheels also introduced a series of track toys. The track series is mostly in the form of suits, with a certain competitive nature, and children and relatives can operate the car to compete through special track groups and catapults, which is worth affirming. The tracks and trolleys in the set are made of plastic, and the printed elements of the alloy car series have also been retained in the track series. The track series starts at about 200 yuan, which is suitable as a gift for children.