Founded in Hong Kong in 1976, VTech has been involved in the toy market since 1980 and is now the world's largest infant electronic learning company. VTech is now present in 90 countries and is a regular winner of the Mom's Choice Awards Gold and NAPPA Toy of the Year Awards, as well as four finalists in the American Toy Council's 2018 awards. In 2018, the company's product shipments reached 61 million, of which nearly ninety percent of the revenue came from the European and American markets, so the brand's popularity in the Chinese market is far less than that of Lego.
In the impression of many consumers, toy cars are toys exclusive to boys, but VTech focuses on the preschool market, and the gender attributes of toy cars are not obvious, and its product design is based on educational attributes, through bright colors and electric sound and light effects to attract children to play, for male and female babies to play a certain role in shape perception, color perception and language ability.
VTech's Baby Series, GearZooz Gear Series and Magic Railcar Series are all available in toy car products, with the Baby Series and GearZooz Gear Series Toy Cars suitable for ages 1~3 years old, and the Magic Railcar Series for ages 1~5 years old.
The most popular of the three series is the Wonder Railcar series. This series of toys is in the form of splicing tracks, and the intelligent chips on the track can simulate various scenes for voice broadcasting, and children can operate the car according to the instructions and complete related tasks, which can teach children a lot of common sense of life in the game. The magic rail car has a variety of scenes such as police stations, railway stations, airports and other scenes to choose from, and the price of the series of sets starts at 200 yuan, and the price of the supporting car is about 100 yuan.
The baby series and the GearZooz series of toy cars are more suitable for babies and toddlers. Most of the toy cars in these two series are in the shape of animals, and the product design is rounded and brightly colored. Among them, the GearZooz gear series combines the attributes of building blocks, children need to assemble components into the toy car to obtain different sound and light effects, and the built-in voice and song playback functions support Chinese and English bilingual mode, which can exercise children's audio-visual perception and language skills.
