Starting from the market segment of professional athletes, and then penetrating into the sports enthusiast group, Baiqu was born in 2004, and its market share in North America has reached 12.5%, and many NHL clubs, MLB teams and NBA teams are its loyal users.
The pink color of the liquid is quite eye-catching, which is its most famous mixed berry flavor, which is sour in the mouth and tastes more like a cough potion. The other lemon flavor is also sour, short and fruity, and the flavor is a little inferior to Gatorade's low-sugar or sugar-free range. However, the sugar content of 100 quenching is very low, only 4.1g of sugar per 100ml, and trehalose is used instead of sucrose, which is low sweet and refreshing, so it is not sticky in the mouth, and it will not become a calorie bomb, which is suitable for moderate intensity and a certain amount of sweating. In terms of electrolytes, each 100ml contains 40mg of sodium, which is slightly lower than similar products in Europe and the United States, suitable for drinking after low-intensity exercise, and the price of 500ml is 5.5 yuan.
Baiqu also has a solid drink to choose from, a single bottle is 6.25g, which can be drunk with 500ml of water, and the taste is one more orange flavor than bottled drinks, but it still has the strange smell of cough water. Solid drinks are lightweight, easy to carry and store, priced at 4.9 yuan per stick, for users who do not consider portability, it takes more time to brew drinks, and 5.5 yuan bottled drinks are more in line with the needs.
It is worth noting that Baiqu claims that its products are decafine-free, preservative-free and sucrose-free, but most sports drinks do not emphasize caffeine content, and if you drink caffeinated drinks 30-60 minutes before exercise, it will promote the body to burn fat and improve some exercise performance. But drinking during and after exercise may not be a good choice because caffeine takes time to work, and it doesn't work best for short periods of exercise.
In addition, there is no need to talk about the discoloration of preservatives, and the use of preservative ingredients that are safe and do not harm health has been quite common. The sucrose-free emphasized by Baiqu is not sugar-free, but the addition of trehalose instead of sucrose. The sweetness of trehalose is 40% of that of sucrose, which is low in sweetness and refreshing, but it is still not low in calories and is a high GI food, so excessive consumption will also cause fat.