Powerade was sluggish, and Coca-Cola turned to BodyArmor to form a strategic alliance against PepsiCo's Gatorade. BodyArmor burst onto the scene in 2013, combining sports drinks with coconut water to position itself as a healthier alternative to Gatorade. After NBA star Kobe Bryant's investment, BodyArmor has attracted more athlete endorsements and collaborated with top event IPs, such as becoming the first official sports drink sponsor of mixed martial arts in the UFC. Although its current market share in North America is only 5%, BodyArmor's sales in 2018 have soared by 90% to more than 400 million, making it undoubtedly the most powerful new army.
 
BodyArmor pokes at the weakness of the competition, it contains 10% coconut water, no artificial flavors and colors, and a variety of vitamins are added, the taste is more reductive to the fruit, mixed berry, orange mango and strawberry banana are smooth, making consumers feel healthier. BodyArmor LYTE is based on this main low sugar, 16oz (453ml) contains only 6g of sugar, still retains a relatively complete fruity aroma, no obvious common sour or salty taste, excellent palatability, and will not be overburdened with sugar during low-intensity exercise. The price of both products is around 15 yuan.
 
Surprisingly, all BodyArmor products have significantly reduced sodium content, leaving only 20mg per bottle, and Sportwater doesn't even contain sodium, only four ingredients: reverse osmosis water, potassium bicarbonate, calcium chloride and aluminium chloride; There are two caps to choose from, wide-mouth bottle and squeeze water column nozzle, and the price of 491ml and 709ml is 11 yuan and 16 yuan. However, since it does not contain sodium, if you drink Sportwater as a sports drink after sweating profusely, remember to consume the right amount of salt in your subsequent diet to make up for the sodium loss in your body.
 
BodyArmor reduces the sodium content and increases the potassium content to 700mg on the grounds that sodium is already sufficient in the daily diet and potassium ions are difficult to obtain from food. As an electrolyte, potassium can help maintain fluid balance in the body's cells and prevent muscle cramps during exercise, but potassium is not difficult to obtain, and is found in a variety of beans, beef and mutton, bananas, mangoes, and other ingredients. Therefore, BodyArmor has a positive effect on the promotion of potassium, but there is no need to be superstitious about it.