Recommended series: Moutai Welcome Wine, Moutai Prince Wine, Five-Star Moutai, Feitian Moutai
 
Baijiu is the most important liquor in China, among which sauce aroma, strong fragrance, and light fragrance are the three mainstream flavor types, and when it comes to sauce-flavored liquor, Moutai has to be mentioned - in 1985 and 1986, Moutai won the gold medal for two consecutive years at the Paris International Exposition; In the five domestic wine appraisals, Moutai has won the title of national famous liquor. So far, Moutai has won numerous awards at home and abroad, and often appears on official occasions, and is used to entertain foreign heads of state and dignitaries visiting China. In 1972, during the US president's visit to China, Zhou Enlai used Moutai to entertain Richard Nixon.
 
At present, Moutai, as the most high-end liquor brand, occupies a dominant position in the market. In 2018, Moutai has been rated as the No. 1 global spirits brand value for three consecutive times, and its international popularity can also be seen.
 
The raw materials for the brewing of Moutai are glutinous sorghum, wheat and water, and the main process of making koji at high temperature includes feeding, koji-making, liquor-making, storage, blending and packaging. The wine-making process adopts solid-state fermentation, feeding twice a year, multiple rounds of high-temperature accumulation fermentation, high-temperature picking, and long storage period. A bottle of Moutai has to go through 30 processes and 165 links of polishing from feeding to delivery, which takes at least 5 years; It is this cumbersome process that has shaped the style characteristics of the wine with rich sauce, elegant aroma and long-lasting fragrance in the empty cup.
 
The brand flagship Feitian Moutai and five-star Moutai belong to high-end liquor, the official price has been raised many times in recent years, and most of the unit prices have broken through the 1,000 yuan mark, 53 degrees Feitian Moutai and 53 degrees five-star Moutai new vintage liquor, the price in the Jingdong flagship store is basically more than 2000 yuan, 43 degrees Feitian Moutai is relatively cheap, 900-1000 yuan can start a bottle. Although Feitian Moutai and Five-Star Moutai have different series names, there is actually no difference in quality, but in the early days of the founding of the People's Republic of China, Feitian Moutai was for export, and Five-Star Moutai was for domestic sales, and now this form is no longer solidified. Moutai has Moutai Prince Liquor and Moutai Welcome Liquor in the middle and low grades, and has developed sub-brands such as Lai Mao and Wang Mao. Moutai Prince Liquor is its descendant brand, the craftsmanship is in the same vein as Feitian Moutai, and the taste is also very close to Feitian Moutai. The main difference between the two is that Feitian Moutai is Kunsha wine, and Prince Wine is crushed sand wine; The Moutai welcome wine is a sand wine, and the aroma and taste are far less intense and layered than the prince wine. At the ultra-high end, there is also a series of aged Moutai, which range in age from 15 to 80 years.
 
The price of Moutai Prince Liquor is about 150 yuan, and the price of Moutai Welcome Liquor is about 100 yuan.
 
In addition, the "myths" about Moutai have been circulating for many years, including the theory that it can cure colds, cure deafness, and even the official propaganda of liver protection, but it must be explained that no matter what kind of health care effect a wine is proven, it is an indisputable fact that alcohol hurts the liver, especially the claim that spirits can protect the liver, which is a lack of scientific common sense.
 
Moutai in a narrow sense only refers to the main series of liquors that can appear on the packaging of Feitian Moutai, Five-Star Moutai, Zodiac Liquor, Moutai Vintage Liquor, etc., which are regarded as pure-blooded Moutai, but the price of these single products has risen year by year, and many soy sauce wine lovers cannot afford to consume, and have to seek other alternatives, and some "high imitation" liquor has also appeared. There are many liquors on the market under the banners of "Moutai Town Liquor" and "Moutai Town Original Puree Liquor", which claim that the flavor is highly close to Moutai, and the price is also very attractive, which really attracts many consumers. In fact, there are many distilleries in Moutai Town, but many of them are small distilleries, with large differences in equipment and technical strength, and the quality of liquor is also uneven. In addition, there are even imitation thatched with "three no" packaging on the market, which comes from a black workshop that does not even have a production license, the quality is difficult to guarantee, and the damage to human health is greater after drinking, so it is not recommended to buy this kind of so-called imitation thatch wine. When consumers buy soy sauce wine, they still have to distinguish carefully and choose the products of regular big brand manufacturers.