Since the late 90s, UNIQLO's philosophy has been to provide customers with low-priced, high-quality clothing products, and it has achieved great success, especially in its jeans products. The supplier of fabric for UNIQLO jeans is Kaihara Kaihara, Japan's oldest supplier of denim fabrics, and YKK Co., Ltd., known as the king of zippers, is the supplier of hardware (studs, buttons, zippers, etc.).
 
Nowadays, many fast fashion brands on the market are more design-oriented, but the quality of ready-to-wear is not satisfactory, and people are often criticized, while the affordable price of Uniqlo jeans has gained an excellent reputation for workmanship. Some people in the industry even believe that the denim fabric used by Uniqlo can be called an industry benchmark: if a fabric reaches the "Uniqlo level" in terms of shrinkage, color fastness, tear resistance and other indicators, then it can basically be concluded that the fabric belongs to the highest level.
 
But the fly in the ointment is that Uniqlo jeans have fewer versions and not many styles to choose from, and at the same time, because their design is too simple, lacks design aesthetics, and ignores the elements full of feelings such as bag flowers and leather tags, many people who care about the cultural heritage of jeans are very disappointed.
 
Uniqlo can be described as synonymous with high quality and low price, the popular EZY DENIM jeans are priced at 249 yuan on the domestic official website and 29.9 US dollars on the American official website, the price is not much different, compared to a pair of Levi's jeans that sell for about 30 US dollars on the official website of the United States, but when it comes to the domestic price of more than 400 yuan, Uniqlo is indeed the conscience of the industry. Now Uniqlo's more popular style is denim cargo pants, which are not only soft and comfortable fabrics, but also naturally washable, and sell very well. The current price is 299 yuan, and there can be even greater discounts during the double 11 and other preferential periods.
 
At present, Uniqlo stores have been opened in major cities in China, and the official website price of jeans ranges from 99 to 299 yuan. Moreover, Uniqlo also provides online purchase and store pick-up services, so for friends with a budget of less than 300 yuan, if they want to buy a pair of jeans with good quality and comfortable to wear, Uniqlo is undoubtedly the best choice.