Founded in 1889, the Lee brand is now a brand of VF (VF) Group, and is known as the top three jeans brands in the United States along with Levi's and Wrangler. Although Lee is not as well-known as Levi's, its position in the world of jeans is undoubtedly significant: the world's first zip-up jeans were produced by Lee, and the same American uniforms from World War I were made. In the middle of the 20th century, Lee launched women's jeans, breaking the male monopoly of jeans at that time and setting off a wave of women wearing jeans. Hollywood star James Dean once wore Lee jeans to appear in the classic movie "The Legend of the Giant", which turned jeans originally worn only by farmers and workers into a fashion trend that swept the world, and since then Marilyn Monroe and other Hollywood stars, even President Reagan, have become Lee jeans lovers. Lee is an enterprising brand that turns practicality into fashion, and the jeans trend fueled by Lee is still alive and well today.
 
In general, Lee jeans have a strong sense of design, and also know how to lead fashion and chase fashion, and its "tailor-made" design concept has been appreciated by fashion people. But at the same time, it can take into account practicality, which is in line with its brand gene of "fashion, self-confidence, and true self". No matter what group you are, you can find a pair of jeans that suit you at Lee.
 
101 is Lee's first pants type, and now it has become Lee's top series, for Lee jeans lovers, Lee 101 is as significant as 501 to Levi's, although not as famous as LVC, but Lee 101 is also a good choice for cattle breeders, there is no sales in China at present, and Amazon can buy it for about 1200 yuan from overseas.
 
In addition, Lee 743 is a bit similar to Levi's 501 series, which is also extremely popular, both in terms of fabric and workmanship, and comfort, and the fabric is slightly elastic, in line with the current fashion trend, the usual price is 600-800 yuan, and it can be won for less than 400 yuan during the big promotion. Lee was one of the first denim brands to enter the Chinese market, and has stores in major cities in China, with an overall price position similar to Levi's, and an equally complete online purchase channel.