When it comes to a brand of jeans that truly has the spirit of western denim and is designed specifically for denim, many enthusiasts will inevitably mention Wrangler. Unlike Levi's, Lee and other jeans manufacturers that originally served workers, Wrangler was the first jeans brand to serve denim, and was deeply loved by denim and denim competitors, more than 80% of the denim competition champions will wear Wrangler jeans during the competition, so it is also the only professional competitive jeans brand recognized by the National Professional Denim Association.
 
In 1947, Wrangler hired Bernard Lichtenstein, a designer familiar with denim work, to design jeans suitable for denim competition, which became the most classic and exclusive denim of all time, the Wrangler 13MWZ. As the last of the three major denim brands in the United States, Wrangler's presence is slightly weaker than the first two, but the leather brand full of personality and the W-shaped flower are still eye-catching. In addition, the good wash, rigorous workmanship, and clean fit are the reasons for Wrangler's popularity. In particular, the specially treated fabric makes the Wrangler jeans look extra smooth and clean after washing.
 
In 1986, the merger of Blue bell and VF Corporation created Wrangler, along with Lee, to become part of the VF Group, accelerating the expansion of the Wrangler brand and quickly becoming a world-renowned brand. Blue bell, which used to be the company's name, is now Wrangler's high-end product name, comparable to Levi's's high-end series LVC.
 
Wrangler's jeans are bold and confident, traditional and classic with the essence of the American West and fashion, if you have an adventurous spirit, like to challenge yourself, and love outdoor sports such as travel adventures and rock climbing, then Wrangler jeans are the way to go. 13MWZ is Wrangler's first jeans, it will appear in many western movies, and it is also a classic style now, which still maintains a strong western denim characteristics, plus a price of about 200-400 yuan (Amazon overseas purchase), it can be regarded as the most cost-effective pants among the three bull kings.
 
At present, there are Wrangler stores in Beijing, Shanghai, Shenzhen and other cities, but there are no official online channels, but Wrangler fans who want to try the real western cowboy style can also buy it through overseas shopping, such as Amazon overseas purchase.