The famous American magazine "Hollywood Life" once called Diesel "one of the most innovative and successful brands in fashion". Diesel's "Jeans Pavilion" in New York and Osaka, Japan has been praised by a number of internationally renowned media, the New York Times praised Diesel's pavilion as "super-cool", and CNN also recognized Diesel's status as the No. 1 brand in the fashion field, in China, Tang Yixin, William Chan, Ning Zetao and other stars are Diesel fans.
 
Diesel's most iconic product is its jeans, one of Italy's top three jeans brands, Diesel is now synonymous with the world's high-end jeans brand, almost all of which are produced in Italy and a small number in Tunisia. Washing, worn, naturally dirty, and torn are the distinctive features of Diesel jeans, and its workmanship design is very cumbersome, and a pair of jeans has to go through an average of 6~9 repeated procedures of washing and dyeing. In addition, Diesel jeans are also highly praised in terms of fit, flattering hips, leg curves, and durable materials, rich styles make it sought after by many young people, according to the New York Times in 2013, Diesel has sold more than 100 million jeans since 1978, as a high-end jeans brand, this data is really unimaginable.
 
In 2008, Diesel launched its high-end collection, Black Gold, with a low-key style, slim fit, and excellent workmanship (denim denim and leather are both made in Italy), with many details to ponder and play with, and a strong sense of quality, most of the products in the series are suitable for young and middle-aged men to wear at work and casual with other items. In 2017, Diesel also collaborated with emerging London-based designer Faustine Steinmetz to launch the Denim Lab capsule collection, where the transparent material creates a sense of denim dissolution on the denim, which looks like the denim is floating in mid-air from a distance, attracting the attention of passers-by.
 
Diesel pants wash style is rich and diverse, there are Viker, Larkee, Krooley and other options, among which Vicer is one of the classic pants, characterized by low waist, slim fit, straight leg, more suitable for Asian figures. There is no official sales channel of Diesel online in China for the time being, only to go to the counter or find a purchasing agent to buy, the counter price is generally more than 2000 yuan, if you have the ability, it is more recommended to buy through overseas shopping such as Amazon, some styles can be cheaper than half of the price, such as Viker 0088Z, plus shipping and import tax on Amazon overseas purchase is only about 900 yuan. Since 2015, some Diesel stores in Beijing, Shanghai, Nanjing and other places have successively launched jeans customization activities, and hipster men and women in need can go to try it.