List of product brands > Clothing, shoes and bags > Clothing and accessories > Women's underwear > Women's underwear brand rankings Updated: 2025-02-21

2025 Women's underwear brand ranking

【2025 Women's Underwear Brand Ranking】Relying on the big data of the whole network, women's underwear brands selected according to women's underwear brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): La Perla, Centella, Ouchi Secret Agent, Triumph Triumph, Calvin Klein, Victoria's Secret, Wacoal, Aimer, Wonderbra, EmbryForm, Maniform, Ancient and Modern, Oudifen, Bananain, NEIWAI, Ubras, Gracewell, If you are looking for what brand of women's underwear is good? This women's underwear brand ranking list is for your reference only.

TOP.1

La Perla Italy

From the perspective of design aesthetics, tailoring technology and many other dimensions, Italian underwear is really superior, and La Perla, known as the Rolls-Royce of underwear, is the most fascinating to women around the world. In 1954, founder Ada Masott opened the first tailor shop in Bologna, which he named La Perla. La Perla means pearl in Italian, and its beautiful symbolism gives La Perla an extra touch of nobility and elegance. A woman, when she takes off her coat, is still beautiful, and the most attractive and sexy. This kind of lingerie philosophy is probably only LaPerla can read and write so vividly. Today, it is one of the world's top manufacturers of lingerie, women's clothing and swimwear, producing not only the most exclusive underwear, beachwear, stockings, dresses, evening dresses, etc., but also the top high heels and perfumes. La Perla underwear has a profound cultural connotation and aesthetic artistic atmosphere, which makes underwear show the charm of women and brings the trend of underwear into the world of young people. La Perla is still the pride of the world's lingerie today, and its products do not have exaggerated colors or decorations as selling points, but use ...

1

Score

88

popularity

8003
TOP.2

Xander France

Centelle is the first French lingerie brand, first founded in 1876, but it was not until 1949 that the brand name Chantelle was officially used. In 1902, Xander revolutionized the lingerie market by extending elastic fabric technology to the manufacture of women's underwear fabrics and fabrics for the first time. In 1970, the Centel Fete series became a sensation when it set a record of selling more than one million pieces a year. In 2006, Chantelle Lingerie Group merged with Orcanta, a French women's underwear chain distribution company, and became the largest women's underwear production and distributor in France, with products sold to more than 50 countries around the world. Handmade lace mixed and embroidered to interpret the three-dimensional carved style is one of the most praised features of Cindell. The Cindelle lace fabric is made of top-quality Leaver lace, Guipur lace and three-dimensional Textron lace, etc., and also uses skin-friendly high-grade mercerized cotton, super soft fiber and other fabrics to make underwear more comfortable to wear and no sense of pressure. It may be a detail, but its Chantelle is a statement that shows Centelle's attention to detail. For example, the logo is presented in different ways on underwear: mesh on fabric...

2

Score

87

popularity

18684
TOP.3

Ouchi Secret Agent United Kingdom

Ouchi Agent is a London-based luxury lingerie brand founded in 1994 by Joseph Corre, son of British fashion queen Vivienne Westwood. At the beginning of the establishment of Ouchi Secret Agent, it gained a high reputation with the humorous advertising slogan of less MS and more SM. Creative, confident and unconventional, this creative, confident and unconventional brand has made a name for itself in the international lingerie world with its exquisite craftsmanship and bold avant-garde products, with retail outlets all over the world. In addition to underwear, Ouchi also produces swimwear and perfumes. In 2000, Ouchi Insider Perfume generated sales of £1.5 million in just one year after its launch. The style of Ouchi secret agent underwear is not confined to the general underwear design, full of fun and patterns, each set of design pays great attention to the cutting materials, so that the girl reveals a trace of wildness in the elegance, sexy and atmospheric. Probably influenced by the brand name, most of the styles have the flavor of a secret agent, and the garment model is the signature product of Ouchi's secret agent. Ouchi Agent is very good at using ribbon elements, matching ribbon and lace to create a beauty that is both delicate and sultry. The lace stitches used by the Ouchi secret agent are fine, and the paste...

3

Score

85

popularity

9201
TOP.4

Triumph Germany

Founded in Germany in 1886, Triumph started from a small factory producing tights, and now has more than 1,600 branches around the world, sales in more than 120 countries around the world, has become one of the world's most international underwear companies, with a profit of 143.7 million euros in 2014. In 2015, Triumph's Magic Wire lingerie won the Red Dot Award for Design Concept, the top award at the Red Dot Award for Design Concept, for its ergonomic and sophisticated design. Triumph's underwear is mainly made of cotton, with wide shoulder straps and comfortable wear, but the overall color is conservative, which is suitable for women who are mature or pursue functional underwear. The Red Dot Award-winning Magic Wire collection is made of elastic silicone wire, which not only provides the all-round support of underwired underwear, but also eliminates the discomfort of conventional wire, allowing you to enjoy the comfort and necessary support of wireless underwear. At the same time, memory foam is also used in the fabric, which greatly improves the fit, and the underwear is not easy to displace. The Magic Wire series is only priced at about 200 yuan, and the cost performance is also very high. ...

4

Score

83

popularity

16606
TOP.5

Calvin Klein United States

Founded in 1968 by the eponymous designer, Calvin Klein is one of the world's most renowned clothing brands. In addition to classics such as haute couture, ready-to-wear, lingerie, home furnishings, eyewear and watches, its products are also advocates of genderless perfumes and denim clothing. Designer Calvin Klein, as the most well-known fashion designer in the United States, won the Coty Design Award three times in a row from 1973 to 1975; In 1993, he won the CFDA Award for outstanding men's and women's wear design; In 1998, he won the CFDA Men's Wear Award again; In 2001, Calvin Klein was awarded the honorary title of Lifetime Achievement. As CK said, women who choose CK underwear are fresh, natural, and beautiful, rather than an unreal charm. Therefore, CK underwear has always been simple and comfortable, without too much decoration. The Push Positive series features a glossy and seamless design, with a new bendable butterfly underwire and soft and elastic foam cushions that combine gathering and comfort, allowing you to change the shape to suit different breast shapes, even if you wear them for a long time, without leaving any strangulation marks. The Perfectly Fit series is equipped with dual...

5

Score

82

popularity

14959
TOP.6

Victoria's Secret United States

Victoria's Secret is one of the world's most famous sexy lingerie brands, belonging to the Limited Brands Group, a well-known American manufacturer of mid-to-high-end clothing, originally founded by Roy Raymond in 1977 in San Francisco, USA. Victoria's Secret has positioned its brand towards young women, and back in the early nineties, Victoria's Secret became the nation's largest lingerie seller with a turnover of more than $1 billion, and today has more than 1,600 stores worldwide. In 1995, Victoria's Secret held its first lingerie show, which was reported by the global media as the underwear event of the century, and since then the annual Victoria's Secret lingerie show has become one of the hottest fashion shows in the world, and Victoria's Secret supermodels have become a topic of conversation. Victoria's Secret Very Sexy series is a sexy series, and the surface of the cups is mostly covered with lace, which has a good gathering and lifting effect, which can make the chest shape more straight; The Body By Victoria series is plain and elegant, mainly in solid colors, the cups are equipped with soft padding, comfortable and skin-friendly, and the pads contain memory foam, which is more suitable for the body, suitable for little fresh girls...

6

Score

81

popularity

11087
TOP.7

Wacoal Japan

Wacoal is a well-known Japanese underwear brand, founded in 1949, its products are mainly underwear, outerwear, sportswear and other fiber products. Wacoal founded the Institute of Human Sciences as early as 1964, becoming the first company in the world's apparel industry to have a Human Science Research Institute. In 2010, Wacoal had a turnover of 163,29,700 trillion yen, and today it has more than 4,000 overseas stores. Wacoal underwear is mainly comfortable, but also has a good gathering and lifting effect, and the underwire will not be pressed on the breast, suitable for women of all ages and the pursuit of simple and comfortable underwear. The charm 3D series and the UP UP series are Wacoal's star products. The Meili 3D series adopts a three-dimensional rotary structure, and the cups and sides of the earthen platform are made of non-elastic fabric to form a linkage side thrust force. The use of elastic fabric at the lower slope of the cups strengthens the tension of the underwire, turning the cups inward, so that the breasts are more concentrated and lifted, creating a three-dimensional and rounded visual effect. The cup surface of the UP UP series is made of European baroque lace, and the edge of the cup is designed with openwork mesh, giving people a feminine and elegant...

7

Score

80

popularity

7119
TOP.8

Aimer Amour Beijing

Founded in 1993, Aimer is a professional manufacturer of high-quality intimate clothing and its supplies, with a full range of products including underwear, shape-shaped underwear, pajamas and various accessories, etc., in the style of the pursuit of oriental elements and international trends combined. In 1999, Aimer cooperated with Beijing Institute of Fashion Technology to establish China's first ergonomic research institute for product research and development; In addition, Aimer has also set up the first underwear customization studio, which can provide underwear customization services according to the individual needs of customers. It is worth mentioning that Aimer Underwear has also pioneered the customization of underwear products such as bras and functional prostheses specifically for customers with mastectomy. In 2016, Aimer's sales exceeded 4 billion yuan, and it has been monitored by the All-China Federation of Commerce for many years to rank first in the comprehensive market share of China's underwear market. In order to ensure the environmental protection and comfort of underwear, Aimer also pays great attention to the selection and innovation of raw materials. Aimer cooperated with Beijing Institute of Fashion Technology to explore natural plant dyeing technology, and successfully applied for the enterprise standard of natural dye dyeing knitted underwear. In the new standard, the limits of harmful heavy metals to the human body will be assessed. Furthermore...

8

Score

79

popularity

18902
TOP.9

Wonderbra United States

Wonderbra was founded in 1935, and although it was registered in the United States, it was actually developed in Canada. At present, the store covers nearly 20 countries including the United States, the United Kingdom, Italy, France, South Korea, Japan, etc., and is one of the most famous underwear brands in the world. In 1961, Wonderbra launched the Model 1300 Built-in Upper Bra, which became one of the best-selling lingerie styles in Canada; The top-mounted bra launched in 1991 also caused quite a stir in the British market. In 2007, the CBC conducted a web survey of the 50 greatest Canadian inventions, and Wonderbra was ranked No. 5, behind insulin, telephone, light bulb, and five-bottle bowling ball. simplesexy is Wonderbra's brand positioning, which focuses on comfort and simplicity with great attention to detail. The Wonderbra underwear cup is made of cotton, which has good breathability. In addition, the low chicken heart, essential oil water bladder, and 45-degree flanks are the three most representative physical function designs of Wonderbra. Wonderbra's special mold cup with a low chicken heart can present a sexy chest line; The built-in gel essential oil hydration bladder mimics the texture of human body fat, making the chest look ...

9

Score

78

popularity

16706
TOP.10

EmbryForm Embry Hong Kong

Founded in Hong Kong in 1975, Embry's portfolio of products includes underwear, corsets, swimwear, sportswear, pajamas, hosiery and maternity nursing underwear, which are exported to the United States, Japan, the United Kingdom, Europe and Australia. Since 1996, according to the statistics of the National Bureau of Statistics, Embry has been ranked first in the sales of similar products in the national market for 19 consecutive years. In 2002, it became the first underwear brand in the industry to obtain China's environmental labeling product certification. The Amley Aromatic Smooth Traceless Series Cup Noodles are pure and delicate fabrics, with bright luster and a silky feel. Its patented invisible cup technology allows the bust rim to conform to the curve of the bust, even when wearing a lightweight, tight-fitting outerwear, to avoid the embarrassment of revealing obvious traces of the rim. The side ratio adopts Japanese segmented decompression technology, which can reduce the feeling of pressure. According to the evaluation results of "Consumer Reports", Embry's comfort is good, but the breathability performance is not ideal, the price is about 250 yuan, and the cost performance is average. ...

10

Score

77

popularity

17532
TOP.11

Maniform Guangdong

Manifen is an underwear brand established by Huijie Group in 1996. In 1999, Manifen pioneered the underwear red series, integrating Chinese dragon and phoenix culture into the underwear design concept, and established its original position in the Chinese underwear industry. According to the data of the China Chamber of Commerce and the China National Commercial Information Center, the sales of Manifen underwear in the domestic market are in the forefront; In 2013, the Manifen brand also won the Annual Marketing Award of China's underwear industry and the Annual Innovation Award of China's underwear industry. The palm-shaped thickened part on the inside of the Manifin Update series mold cup can push the breasts upwards and inwards to create a natural and straight chest line; The underwear adopts a butterfly-shaped downward structure, which improves the stability of the underwear, is not easy to run, and effectively concentrates free fat and gathers the chest in three dimensions. The cup surface adopts seamless one-piece molding molding technology, which is smooth and traceless, and is invisible and not exposed when matched with garments; At the same time, the edge position is thinned to make it not easy to deform and flange. Although the Manifin Update series has a good effect on shaping the bust shape, according to the "Consumer Reports" survey, the comfort and breathability of Manifin underwear are average,...

11

Score

75

popularity

8733
TOP.12

Ancient and modern Shanghai

Gujin is a time-honored Chinese brand certified by the Ministry of Trade, with a domestic first-class underwear production line, exported to Hong Kong, Japan, Italy, France, the United States and other more than ten countries and regions. In 1996, a bra in ancient and modern times, wearing Tianjiao became an advertising slogan in ancient and modern times, spreading all over the country. In 1999, Gujin pioneered the domestic underwear dynamic window show, which was reported by the media. In 2005, at the European International Underwear Exhibition held in Lyon, France, Gujin was awarded one of the 18 successful enterprises in the global underwear industry. In 2010, Gujin became the only professional underwear company in China that was selected as a retailer and manufacturer of licensed products for the 2010 Shanghai World Expo in China, and successfully entered the Expo Park for sales. The lining of the cups of the ancient and modern gathering series is pure cotton, so it is relatively soft and skin-friendly, and has good air permeability. The shoulder ears are extended upwards by the cups for a better fit on the shoulders, while the underarm fat is pushed sideways to inhibit accessory breast production. The side ratio is made of high-elastic satin fabric, which has moderate elasticity and is not tight, which can effectively reduce pressure and improve stability. The inserts contained in the underwear can effectively support and enhance the breast shape, and the price...

12

Score

72

popularity

8416
TOP.13

Oudifen Taiwan

Founded in Taiwan in 1980, Oudifen is a company specializing in the production of women's underwear, with profound business experience and avant-garde design style to enter the international underwear market in France, the United States, Japan and other countries. Oudifen has provided underwear products for the 16th World Model Contest and the 32nd Miss Universe International Contest. In 2000, the hydration bag patent bra independently developed by Oudifen won the patent certificate issued by the State Intellectual Property Office. The hydration bra padding is filled with a water-sensitive material, which is usually smaller than the heat of the material and is not easily deformed. The fixed hydration bladder built into the Oudifen hydration bra is cool and comfortable, which can fit the curvature of the chest and play a certain gathering role. And the hydration bra also has a thermostatic effect, which is cool in summer and warm in winter. The price of this bra is about 200 yuan, and the cost performance is moderate. ...

13

Score

71

popularity

6375
TOP.14

Bananain Guangdong

Recommended series: 3 series, 5 series Bananain was founded in 2016 by Sanliren (Shenzhen) Technology Co., Ltd. and has now become one of the well-known Tmall brands. In addition to the regular series, Bananai has also launched a festival-limited model with designers to attract young customers. In the 2019 Double 11 event, its sales volume ranked in the top 10 in the Tmall underwear category. In 2020, Tmall 618, Banana won the TOP1 in the underwear category, and the development momentum is soaring. At present, Bananai's products are mainly intimate clothing, which is composed of six categories: underwear, bras, socks, home wear, warm clothing, and sports underwear. Different from traditional bra brands, banana bras are sold without wires, thin cups, and non-inductive rests, and mainly use French triangle cups, vests, and sports bras, emphasizing the comfort of wearing. According to the price, the bras in the banana are divided into three series: 3, 5, and 7. The 3 series focuses on cost performance, the product price is within 100 yuan, mainly basic models, and the style is less, which is suitable for beginners. Series 5 bras are mainly sizeless vests and bandeau bras, which have a gathering effect. 7 Series Rule...

14

Score

71

popularity

14661
TOP.15

NEIWAI inside and outside Shanghai

Recommended series: Zero Sensitive Series NEIWAI was founded in 2012 and belongs to Shanghai Ruixiu E-commerce Co., Ltd., founded by Liu Xiaolu. It adopts the business model of the same price and experience online and offline, and has opened dozens of offline experience stores in Beijing, Shanghai, Shenzhen, Guangzhou, Nanjing, Wuhan, Chengdu and other cities, as well as a Tmall flagship store, with rich purchase channels. In addition to word-of-mouth communication, NEIWAI also uses immersive art exhibitions and collaborations with emerging directors to promote its brand values. NEIWAI advocates women's pursuit of self and self-pleasing, and its products include women's underwear, sports and casual clothing, loungewear and home fragrances, etc., focusing on body-related products and experiences. Its bra category is dominated by underwireless underwear, in addition to nursing bras, sports bras and other functional bras. Its bra series are carefully categorized, such as Zero Sensitivity Series, Zero Sense Series, Melodie Stylish Series, Studio Silk Series, etc., which are generally subdivided by the fabric or design used. Among them, the zero sensitive series has the highest sales. It is made of long-staple cotton and TENCL modal, without underwire、...

15

Score

68

popularity

6161
TOP.16

Ubras Beijing

Recommended series: no size series Founded in 2016, Ubras is an underwear brand under Biyue (Beijing) Technology Co., Ltd., the founder of Concon has worked in a large underwear brand group in the industry, with more than 10 years of management experience. Ubras starts with fabrics and design processes to meet the needs of consumers in terms of comfort. In 2020, Tmall 618 won the first place in the bra category in terms of sales, and its strength should not be underestimated. The brand focuses on bras that are not the first time to take off after work, focusing on comfort when wearing, so Ubras's products are mainly bras without underwires, and the style is characterized by wide shoulder straps and vests. In addition, it also abandons the traditional cup and bottom circumference size, but a size system based on height and weight, which is divided into S, M, L and other sizes, lowering the threshold for purchase decisions. Ubras has a total of six collections, with the sizeless series being the best-seller. The series uses a new one-piece vest structure, and the transverse stretch of the fabric is strong, which can meet the needs of different figures of 90-130 pounds. The inside of the cup is a 5mm patented teardrop-shaped mold cup, which is naturally rounded when worn on the chest. The whole underwear is made of seamless tailoring process, no...

16

Score

68

popularity

16656
TOP.17

Gracewell Beijing

Recommended series: Magnetic vitality bra series At the International Underwear Expo, Tingmei is the only underwear company in Asia to win the gold award, it has a database of 6 million real worn human bodies, and it is also the first underwear company in China to obtain the Oeko-Tex Standard 100 certification of the international ecological textile standard. The Tingmei magnetic vitality bra is lined with magnetic fabric, which is more comfortable to wear, has a good skin-friendly feeling, and is breathable, with a price of about 150 yuan, but the official efficacy of the underwear is still supported by reliable scientific evidence. ...

17

Score

66

popularity

11091

Brand Included Brand Claim

List of related product brands

Top women's underwear brands

1 18902
Aimer Amour

Founded in 1993, Aimer is a professional manufacturer of high-quality intimate clothing and its supplies, with a full range of products including underwear, shape-shaped underwear, pajamas and various accessories, etc., in the style of the pursuit of oriental elements and international trends combined. In 1999, Aimer and Beijing
2 18684
Xander

Centelle is the first French lingerie brand, first founded in 1876, but it was not until 1949 that the brand name Chantelle was officially used. In 1902, Xander revolutionized the lingerie market by extending elastic fabric technology to the manufacture of women's underwear fabrics and fabrics for the first time
3 17532
EmbryForm Embry

Founded in Hong Kong in 1975, Embry's portfolio of products includes underwear, corsets, swimwear, sportswear, pajamas, hosiery and maternity nursing underwear, which are exported to the United States, Japan, the United Kingdom, Europe and Australia. Since 1996, the country
4 16706
Wonderbra

Wonderbra was founded in 1935, and although it was registered in the United States, it was actually developed in Canada. At present, the store covers nearly 20 countries including the United States, the United Kingdom, Italy, France, South Korea, Japan, etc., and is one of the most famous underwear brands in the world. 1961, Won
5 16656
Ubras

Recommended series: no size series Founded in 2016, Ubras is an underwear brand under Biyue (Beijing) Technology Co., Ltd., the founder of Concon has worked in a large underwear brand group in the industry, with more than 10 years of management experience. Ubras from fabrics and designers
6 16606
Triumph

Founded in Germany in 1886, Triumph started from a small factory producing tights, and now has more than 1,600 branches around the world, selling in more than 120 countries around the world, and has become one of the most international underwear companies in the world, with a profit of 1.43 in 2014
7 14959
Calvin Klein

Founded in 1968 by the eponymous designer, Calvin Klein is one of the world's most renowned clothing brands. In addition to classics such as haute couture, ready-to-wear, lingerie, home furnishings, eyewear and watches, its products are also advocates of genderless perfumes and denim clothing.
8 14661
Bananain

Recommended series: 3 series, 5 series Bananain was founded in 2016 by Sanliren (Shenzhen) Technology Co., Ltd. and has now become one of the well-known Tmall brands. Its products are mainly printed on the outside of the non-inductive label design, in addition to the regular series, Banana also launched a festival with the designer
9 11091
Gracewell

At the International Underwear Expo, Tingmei is the only underwear company in Asia to win the gold award, it has a database of 6 million real worn human bodies, and it is also the first underwear company in China to obtain the international ecological textile standard Oeko-Tex Standard 100 certification. Tingmei magnetic live
10 11087
Victoria's Secret

Victoria's Secret is one of the world's most famous sexy lingerie brands, belonging to the Limited Brands Group, a well-known American manufacturer of mid-to-high-end clothing, originally founded by Roy Raymond in 1977 in San Francisco, USA. Victoria's Secret positions the brand as young
11 9201
Ouchi Secret Agent

Ouchi Agent is a London-based luxury lingerie brand founded in 1994 by Joseph Corre, son of British fashion queen Vivienne Westwood. At the beginning of the establishment of Ouchi Secret Agent, it gained a high reputation with the humorous advertising slogan of less MS and more SM. This highly creative,
12 8733
Maniform

Manifen is an underwear brand established by Huijie Group in 1996. In 1999, Manifen pioneered the underwear red series, integrating Chinese dragon and phoenix culture into the underwear design concept, and established its original position in the Chinese underwear industry. China General Chamber of Commerce, All-China Commerce
13 8416
Ancient and modern

Gujin is a time-honored Chinese brand certified by the Ministry of Trade, with a domestic first-class underwear production line, exported to Hong Kong, Japan, Italy, France, the United States and other more than ten countries and regions. In 1996, a bra in ancient and modern times, wearing Tianjiao became an advertising slogan in ancient and modern times.
14 8003
La Perla

From the perspective of design aesthetics, tailoring technology and many other dimensions, Italian underwear is really superior, and La Perla, known as the Rolls-Royce of underwear, is the most fascinating to women around the world. In 1954, founder Ada Masott opened the first tailor shop in Bologna and named it
15 7119
Wacoal

Wacoal is a well-known Japanese underwear brand, founded in 1949, its products are mainly underwear, outerwear, sportswear and other fiber products. Wacoal founded the Institute of Human Sciences as early as 1964, becoming the first in the world's apparel industry to have human science
16 6375
Oudifen

Founded in Taiwan in 1980, Oudifen is a company specializing in the production of women's underwear, with profound business experience and avant-garde design style to enter the international underwear market in France, the United States, Japan and other countries. Ou Difen has worked for the 16th World Model Contest and the 32nd Universal
17 6161
NEIWAI inside and outside

Recommended series: Zero Sensitive Series NEIWAI was founded in 2012 and belongs to Shanghai Ruixiu E-commerce Co., Ltd., founded by Liu Xiaolu. It adopts the same online and offline business model of the same model, the same price and the same experience, and has been established in Beijing, Shanghai, Shenzhen, Guangzhou, Nanjing,

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2025 Women's underwear brand ranking

La Perla Italy

Xander France

Ouchi Secret Agent United Kingdom

Triumph Germany

Calvin Klein United States

Victoria's Secret United States

Wacoal Japan

Aimer Amour Beijing

Wonderbra United States

EmbryForm Embry Hong Kong

Maniform Guangdong

Ancient and modern Shanghai

Oudifen Taiwan

Bananain Guangdong

NEIWAI inside and outside Shanghai

Ubras Beijing

Gracewell Beijing

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