Due to the near-perfect quality of jeans, Evisu was initially limited to a maximum of 14 pairs of jeans per day, hand-stamped with the famous seagull logo by the brand's founder, Hidehiko Yamane. With such meticulous and detail-oriented craftsmanship, coupled with a humorous and bold design style, Evisu quickly captured the hearts of Japanese fashionistas, and was internationally favored by many collectors and fashionistas, becoming the No. 1 denim brand in Japan. In August 2012, Edison Chen became the first spokesperson of EVISU in Asia.
 
The rapid rise of Evisu is undoubtedly closely related to the high-quality jeans that are meticulously crafted. In terms of the choice of fabric, most Evisu jeans are sewn with heavy denim, which can only be woven with the best machines and cotton threads; In terms of details, the Evisu jeans use the rare "hidden stud" technology on the market, although it is more time-consuming to make, this kind of stud can prevent scratching the back of the item, which is quite intimate. As for the belt buckle, it will develop a beautiful fade effect over time, which is equally impressive. And the details such as the red ear that Evisu is proud of, will not be repeated here.
 
The design should be the most intuitive point that reflects Evisu's "trendy brand" positioning, and those characteristic graffiti jeans highlight Evisu's hip-hop, humorous, rebellious and bold design style. Many well-known rappers have even added Evisu to their songs, such as the well-known Italian rap band Club Dogo, which mentioned Evisu in their single Spacco tutto, which shows Evisu's status among the world's trendsetters.
 
Nowadays, Evisu's jeans products have two versions of Europe and Japan, the European version of the design style is more wanton, creative, more emphasis on exaggeration, alternative, fashion, color diversification, relatively more trendy, and the pants are basically not original cow (primary color jeans), no need to depulp. The Japanese version is classic and quaint, mainly reproductions, almost all of them are original cow straight-leg pants, but only the Japanese version of the product is still released from the original founder and brand company. The Japanese version of Evisu is also subdivided into NO.1, NO.2, NO.3 three versions, in general, NO.1 fabric quality is the best, NO.2, 3 second, and for "cattle farmers", Evisu NO.1 is absolutely not to miss a series, of course, the price will be relatively expensive, the current super popular models are No.1 2000, No.1 2000T, the former is straight, the latter is more slim, and also provides hand-painted services (additional money). However, it is understood that there are many styles in the Japanese series that are only available in Japan, so if you want to buy the most authentic Evisu, you may need to find a purchasing agent or make a trip in person.
 
Evisu entered the Chinese market relatively early, so it is more popular in China, the price is more than 1000 yuan, at present, there are Evisu stores in major cities in China, jeans lovers can go to buy, if you don't want to run, you can also choose on the Evisu official website and Tmall Evisu flagship store.