Originally from Sweden, Nudie is a fast-growing jeans brand, a specialist manufacturer of jeans in natural colors and washed jeans, whose name originally meant "The Naked Truth About Denim". In 2003, Nudie had only 12 employees in the company, but its revenue was as high as 93 million Swedish kronor (about 75.285 million yuan), and 70% of its sales came from abroad. Until 2016, the company had 230 employees and an annual revenue of 53 million euros (about 413 million yuan), and its development speed was not insignificant.
 
Nudie insists on organically producing its jeans for environmental reasons, from organically grown cotton to non-toxic dyeing processes, but this has also slowed its global expansion. In 2006, only 20% of Nudie's products were produced organically, but by 2012 it had reached 100%, which shows that environmental protection is by no means an eye-catching gimmick for Nudie. Nudie's organic cotton comes from two sources, one in Turkey and the other in India, and the organic cotton used in jeans is mainly sourced from the former. Nudie ushered in a new era of organic jeans production and in 2015 won the Observer Ethical Awards from The Guardian.
 
Nudie jeans have always implemented high-level and high-tech production standards, as well as the concept of comfort, easy to wear, high quality and environmental protection, although it has only been developed for more than ten years, but it has undoubtedly become one of the most respected brands for many jeans lovers. It has a soft texture made from the finest Italian denim and the highest Japanese hand-spun fabrics, which is closer to the original meaning of "Nudie". It is known for its tailoring, most notably the slim-fitting silhouette, and the very few straight-leg trousers have the curve of the tail cone, which shows Nudie's meticulous attention to tailoring.
 
Nudie is best known for its primary color jeans, with excellent cut and color, Nudie's original cattle can be gradually sublimated in the flow of time, bringing the greatest fun to cattle players, the most popular new style in 2017 is Dude Dan US Natural Indigo, the latest pants cut and Cone mills are perfectly combined, coupled with first-class dyeing technology, so that the color is delicate, cattle farmers naturally should not miss, At present, the official website price is 2999 Swedish kronor (equivalent to 2380 yuan).
 
Nudie's common popular pants types are Grim Tim, Thin Finn, etc., which are loved by the majority of cattle men, and the current official website price is between 1000-2000 Swedish kronor, equivalent to 800-1600 yuan, which is worth the money, but unfortunately there is no official sales channel for Nudie in Chinese mainland.