List of product brands > Clothing, shoes and bags > Clothing and accessories > Men's underwear > Men's underwear brand rankings Updated: 2025-02-21

2025 Men's Panty Brand Rankings

[2025 Men's Panty Brand Ranking] Relying on the big data of the whole network, men's underwear brands selected according to brand awareness, brand strength, word-of-mouth evaluation and sales popularity of men's underwear (in no particular order): zimmerli, HANRO, Sunspel, HOM, 2(X)IST, C-IN2, Schiesser, Calvin Klein, AIMER MEN, Under Armour , HUGO BOSS, UNIQLO, Bananain, Goldlion, Hanes, Miiow, If you are looking for what brand of men's underwear is good? This list of men's underwear brands is for your reference only.

TOP.1

zimmerli Switzerland

Zimmerli was founded in the early days of the market with high-quality thread fabrics, and became famous at the Paris World Exhibition in 1878, and became famous for its underwear products, which was immediately introduced by the French high-end department store LeBonMarch, and won the gold medal of knitwear at the Paris World Expo in 1889, becoming an upstart in the high-end underwear industry. Today, Zimmerli has already become an international traditional underwear luxury brand, and also attaches more importance to the domestic market, and opened the first Zimmerli boutique in mainland China in Shanghai in 2016. In terms of product categories, Zimmerli mainly produces skinny boxers and briefs, the overall tone of the brand is restrained and low-key, and the appearance is mainly black, white and gray. Zimmerli's Sea Island collection is its flagship product, crafted from 100% Sea Island cotton. Compared with ordinary cotton fabrics, the fibers of island cotton products are longer, the texture is more uniform, the touch is more delicate and smooth, and the elasticity of the fabric is better than that of ordinary cotton. The sunshine required to grow island cotton far exceeds that of ordinary cotton, and can only be grown in the West Indies of South America, and the annual output only accounts for the global cotton supply.

1

Score

89

popularity

8563
TOP.2

HANRO Switzerland

Founded in 1884 in Switzerland, Hanro is a world-renowned high-end lingerie brand, women's lingerie is Hanro's traditional strength, with fine French lace and exquisite Swiss embroidery complementing each other, and was named the 2016 Designer of the Year at the industry's top trade show, Salon International De La Lingerie. In terms of men's underwear, Hanro, like Zimmerli, has launched the Sea Island Cotton Boxer-brief, which is also standard for all high-end underwear, and the price of about £50 is more competitive than Zimmerli's similar products. Although the performance of Sea Island cotton is better than that of ordinary cotton in terms of tension, its elasticity is still small, as a tight-fitting clothing, it may have a strong sense of restraint due to lack of elasticity, but loose boxers are much more tolerant of elasticity, so in addition to tight briefs, Hanro also applies Sea Island cotton to its loose boxer shorts, Sea Island Cotton Boxer Short. Compared with the Sea Island Cotton Boxer-brief tight boxer, the Sea Island Cotton Boxer Short loose boxer pants rub more frequently against the covered area, so the ...

2

Score

88

popularity

19959
TOP.3

Sunspel United Kingdom

Sunspel originated in Nottingham, the center of lace production in the United Kingdom, and was one of the first manufacturers to develop and industrialize island cotton, and was also the first company in the United Kingdom to introduce loose boxer trunks to the country. Sunspel has always positioned its products in the high-end market, although the World War II interrupted Sunspel's high-end process, making it a mass consumer brand, but by 2005, Sunspel transformed into a modern brand, and at the same time focused on its historical charm in marketing, so that Sunspel returned to the ranks of the world's first-class underwear manufacturers. Sunspel offers a 100% Island cotton product in the skinny boxers, baggy boxers and briefs, priced at £63, £126 and £55 respectively, which is much higher than the Zimmerli and Hanro counterparts. The fundamental reason why the price of Sunspel Island cotton fabrics is so high is not the quality of raw materials, but its obsession with handwork.

3

Score

87

popularity

18198
TOP.4

HOM France

HOM is currently affiliated to Triumph International and is an important chess piece of Triumph International in the men's underwear sector. In most cultures, panties are shy to mention because of their sexual privacy implications, and HOM was one of the first companies to work to include men's panties in the fashion category. In terms of product line, in addition to skinny boxers and briefs, which have always been in high demand, HOM has also launched a thong series, which echoes its brand culture of always being willing to challenge conventional notions, and has received very good feedback in the market, represented by the Plumes String thong, which is made of 76% nylon and 24% spandex. The name nylon is relatively unfamiliar to many people, in China, this material is called nylon, in the 90s of the last century has been widely used, due to the poor quality nylon breathability and texture are relatively poor, nylon once became synonymous with inferior clothing. In fact, high-quality nylon is not only wear-resistant, acid-alkali resistant, but also not easy to deform and age, and the clothing can be very thin, with heat conductivity, ventilation and durability. The Plumes String Thong is based on high-quality nylon...

4

Score

84

popularity

16921
TOP.5

2(X)IST United States

2(X)IST was born in the United States in 1991, and the famous American fashion designer Gregory Sovell is one of the founders of the company. Similar to HOM, 2(X)IST is also keen to express sensuality by highlighting the male genitalia, in addition to this, 2(X)IST also pays special attention to hip support, and the firmness and roundness of the buttocks are also regarded as an essential part of masculinity. 2 (X) IST has put a lot of effort into the breadth of product layout, and has good products in the four product lines of skinny boxers, loose boxers, briefs and thongs, which are more bold in the use of colors and are more in line with the tastes of young consumer groups. In terms of materials, 2(X)IST uses 100% Pima cotton in high-end products such as Pima Tight Boxers and Pima Knit Tight Briefs, which cost $28 each, which is more cost-effective. This cotton is mostly produced in the southwestern United States and Peru, and the growing conditions such as sunshine and air humidity are second only to island cotton, and it is also the most used in high-end underwear.

5

Score

83

popularity

19010
TOP.6

C-IN2 United States

C-IN2 has a long history with 2(X)IST, and its founder, Gregory Sovell, is also one of the founders of 2(X)IST, having served as the design director of 2(X)IST, and after leaving the company, he founded C-IN2 to return to the lingerie market and compete head-on with his old club. Gregory Sovell is the design consultant of fashion brands Tommy Hilfiger and Ralph Lauren, and is the core of C-IN2's design team as the CEO of C-IN2. Overall, the quality and design of the C-IN2 are at the mid-to-upper level, but lack of elasticity is a common problem with its products. Compared with other brands, C-IN2 seems to have extremely high requirements for the proportion of cotton, most of its products are made of 100% pure cotton, and only in a few products, the proportion of spandex only reaches 5%, so in terms of elasticity, C-IN2 is a little worse than most of the above brands. C-IN2 also has a wide range of product lines, including skinny boxers, loose boxers, briefs and thongs four common types of underwear, compared with 2 (X)IST, C-IN2's biggest advantage in facing Chinese consumers is the convenience of purchase, major e-commerce platforms...

6

Score

82

popularity

15748
TOP.7

Schiesser Germany

One of the world's largest lingerie manufacturers, Shuya grew so rapidly that it became an international company in the early 20th century, and in 2011, it was acquired by the Israeli consortium Delta Galil. Compared with other fashion underwear brands, Shuya's biggest advantage is that it has its own fiber fabric R&D center and direct factory, and is an underwear enterprise covering the whole industry chain, and its production standards and product quality are incomparable with ordinary brands. On the one hand, although it is not as serious and calm as Zimmerli and Hanro, it is not as exaggerated and frivolous as many trendy brands, and the color choice is more bold, but the texture design is still simple and generous. Shuya has sales channels on major domestic e-commerce platforms, but the products are not so comprehensive, only skinny boxers and briefs are sold, and loose boxers and thongs are not available in domestic official channels for the time being. In terms of materials, Shuya is not as single as C-IN2, and will choose fabrics according to the characteristics of different materials, in addition to common fabrics such as Pima cotton, combed cotton, Lenzing Modal...

7

Score

81

popularity

11569
TOP.8

Calvin Klein United States

Calvin Klein, referred to as CK, is one of the three major underwear brands in the United States, and now belongs to the same PVH group as the famous fashion brand Tommy Hilfiger. Unlike Shuya, Calvin Klein does not have its own factory, the design is completed independently, and the production process is outsourced to Victoria's Secret OEM MAS Holdings, which is also a Nike and H&M OEM, and has very experienced production experience, which also gives Calvin Klein a better quality assurance. In terms of fabric selection, Calvin Klein is particularly diverse, polyester, nylon, cotton and modal are frequently blended in men's underwear, a large number of combinations of different materials, the choice is very large, but the product is still slightly inferior to the reputation, the price is close to Sunspel, but the selection and tailoring treatment is obviously inferior to Sunspel. The Black Silk Knit briefs are a unique addition to Calvin Klein's products, with 14% silk in addition to 76% modal and 10% spandex. Silk is characterized by the vertical ...

8

Score

80

popularity

7591
TOP.9

AIMER MEN Beijing

Skinny boxer pants recommendation: NS23V81, NS23S11, NS23S12 briefs recommendation: NS22U81 AIMER MEN is a men's underwear brand under Aimer Group, which was established in 1993 and has a good reputation in the field of underwear in China, with brand counters all over the mainstream shopping malls in major cities. Since 2004, Aimer Group has successively launched more than 10 brands and related product lines with different style orientations to meet the diversified needs of consumers of different genders and ages, such as La Clover, a high-end underwear brand for young people, Aimei, a girly underwear brand, Aimer Home, a creative home furnishing brand, as well as Aimer Kids and Aimer Sports. Earlier, the brand image of AIMER MEN was more mature, and the main consumer target was middle-aged men, but in recent years, there has been a trend of younger people. In the panty category, briefs, skinny boxers and loose-fitting boxers are all involved. In terms of fabric selection, most of Mr. Aimer's underwear is mainly blended with cotton, modal and spandex, compared with pure cotton and pure modal styles, it can better ensure the basic elasticity of the underwear, and the overall wearing is comfortable...

9

Score

77

popularity

16301
TOP.10

Under Armour United States

Skinny boxer pants recommendation: 1327424, 1327414 Under Armour made its fortune by manufacturing special tights for athletes, and the products are basically made of nylon and polyester, which are breathable, quick-drying and comfortable. In the sportswear market, Under Armour is favored by athletes for its professional sportswear products, and its sales surpassed Adidas in 2014 to become the second largest sports brand in the United States. Under Armour has very complete sales channels both online and offline, making it relatively convenient to buy. Under Armour's men's underwear is mainly close-fitting sports boxers, no briefs style, and the material is mostly polyester or cotton spandex blend, the appropriate amount of spandex is added to make the overall elasticity and stretch of the underwear moderate, which helps to improve the flexibility of movement. Since the Under Armour underwear is mostly designed for sports and fitness and other scenes, the overall breathability of the fabric is good, and it has the functions of moisture absorption and sweat management and quick drying. In terms of design, some Under Armour models have mesh veneers and gussets at the placket to enhance breathability. The seamless design on the side and back reduces friction and helps...

10

Score

76

popularity

10872
TOP.11

HUGO BOSS Germany

Skinny boxer pants recommendation: 50325403, 50426592 Briefs recommendation: 50377692, 50325402001 Hugo Boss was founded in 1923, initially mainly engaged in men's wear production, and is now under the Italian fashion group Marzotto, after being acquired and reorganized, Hugo Boss adopted a multi-brand strategy, refining the existing business into five sub-brands, of which the Hugo segment is mainly responsible for casual wear, The BOSS segment is mainly engaged in business attire. However, in the Chinese market, in order to save channel costs and quickly form a brand effect, Hugo Boss merged its sales channels in mainland China without making specific distinctions. In other words, Hugo Boss underwear bought in official flagship stores in China may appear on one of the three logos Hugo, Boss, and Hugo Boss, which is normal and not a counterfeit product. In terms of brand tonality, Hugo Boss has always prided itself on being in the middle and high-end, and it is not cheap in the pricing of men's underwear, but on the whole, whether it is boxer leggings or briefs, it is generally made of cotton, modal and spandex blend, which is relatively mediocre in workmanship and design, mainly solid colors and stripes, borrowing...

11

Score

73

popularity

14601
TOP.12

UNIQLO Japan

Skinny boxer pants recommendation: flat knit, low-rise knit, AIRism knitted shorts, AIRism mesh series Loose boxer pants recommendation: boxer shorts, printed stripes Briefs recommendation: briefs UNIQLO's brand background does not need to be introduced, it has always been known for its good quality and low price, and has a very good reputation all over the world, and its market performance has been very good, and in 2015, UNIQLO ranked 15th in the top 50 of the world's most innovative companies released by the Boston Consulting Group It is the only clothing retail enterprise. When people talk about UNIQLO, cost-effective is always the first adjective to appear, on the one hand, it stems from UNIQLO's corporate philosophy that it has always been committed to making dignified and cheap clothes, and on the other hand, it is due to UNIQLO's strong supply chain integration ability and strong bargaining power for upstream manufacturers, thus saving costs. After the further growth of the company and the further strengthening of its voice in the supply chain, UNIQLO has also seized these advantages, and in order to further improve the quality of UNIQLO, the former creative director of the Prada sub-brand has been invited into the team.

12

Score

72

popularity

20340
TOP.13

Bananain Guangdong

Skinny boxer pants recommendation: 301P, 500E, 301S Briefs recommendation: 501S, 301P, 301S Bananai is a domestic e-commerce brand born in 2016, and has maintained a surprising growth rate in the industry since its inception. Its turnover on the day of Double 11 in 2018 reached 35.76 million yuan, becoming the fastest growing new brand in the underwear industry. The Banana product line covers a wide range of products such as underwear, underwear, socks, bras and loungewear. Banana panties are mainly divided into three series, named after the numbers: 3 series, 5 series, and 7 series. Among them, 3 series of parity basis, with high cost performance, the price is about 30 yuan; The 5 series are all classic models, and a single pair of underwear is about 50 yuan; The 7 Series is positioned as a successful lifestyle, less and more sophisticated, with a price range of 60-120 yuan. In addition, there is also a mobile technology series specially created for sports, which belongs to the above digital series, and the model number starts with M, such as M301A, M501A and M725A, etc., and the product has both elasticity and moisture absorption and sweat wicking ability. All the underwear in the banana are printed with non-inductive labels, which avoids the itching that may be caused by traditional sewing labels. The main materials are almost all pure cotton spandex or modal spandex, and different series of underwear are main...

13

Score

69

popularity

22335
TOP.14

Goldlion Hong Kong

Tight boxer briefs recommendation: GMB17102, GMB17110 briefs recommendation: GMB91200-A Founded in 1968, Goldlion initially started with men's ties, and then expanded into the field of men's clothing and accessories. Men's underwear, as a sub-category of Goldlion's men's clothing, is not as popular as its business men's clothing, but the quality maintains the due level of the brand. Goldlion's men's underwear is mainly based on basic briefs and tight boxers, mostly made of cotton or modal spandex blends, which are more comfortable. Men's underwear does not have much innovation in design, mainly in a calm solid color, but not monotonous, each style has multi-color options, mostly sold in 3-4 combinations, the price of combinations is around 100 yuan, and the cost performance is higher. In addition to the basic style, men's briefs from the breathable mesh series will be a good choice in the summer. The main fabric of the mesh series underwear is modal spandex, which is softer and skin-friendly than pure cotton, and has excellent moisture absorption and sweat wicking function.

14

Score

68

popularity

12678
TOP.15

Hanes Hengshi United States

Tight boxer briefs: MUM625-k, MUM612 Briefs recommendation: MUM508 Hanes is the world's largest manufacturer of basic clothing, with an extremely rich product line, including bras, panties, and shapewear, and is currently the best-selling brand of men's underwear in the U.S. market. In 2006, in order to professionalize the brand, Hanes independently established a total of ten brands, including Hanesbrands Inc., Hanes, and Champion, of which Hanes is still its largest business segment. Hanes in the country to sell men's underwear patterns are not much, but the price is very low, the cheapest MUM602 skinny boxers, 39 yuan can buy two, due to the low price, Hanes is destined not to invest too much cost in it, 100% cotton tight underwear, in terms of workmanship and durability are not outstanding, if you don't care too much about these aspects, and at the same time are relatively sensitive to price, then MUM602 is a very good choice. MUM625-k is a relatively high-priced underwear of Hanes, with the increase in price, the material is no longer as simple and rough as other products, using 95.5% modal and 4.5% spandex blend, in terms of body feel and durability, are more...

15

Score

65

popularity

5672
TOP.16

Miiow Cat Man Hong Kong

Cat Man is a professional underwear brand founded in Hong Kong in 1998, since 2011, for different levels of target consumer groups, Cat Man has divided into Cat Man Classic, Cat Man Secret, Mr. Cat Man, Cat Man Premium and other sub-brands, now the product line has covered underwear, warm clothing, home wear, tights and other categories of products, and the main products are still men's and women's underwear, especially men's underwear. Cat Man's men's briefs include briefs and skinny boxer styles, but the focus is more on the most popular skinny boxer styles in the market, and there are fewer briefs styles. In terms of material selection, modal or cotton spandex is standard, modal fabric is light and thin, the fit and softness are better than cotton, if it is a man who has higher requirements for putting on and taking off experience, it will be more suitable to choose modal material. In terms of style design, the cat man is not much different from ordinary brands on the market, but the buttocks of its underwear are usually designed with a one-piece side-seam cut, which can prevent the trouble of pinching the buttocks, and reduce the friction of the stitches on the skin to a certain extent, enhancing the comfort of wearing. In addition, the waistband part of the pants is added...

16

Score

65

popularity

10649

Brand Included Brand Claim

List of related product brands

Top men's panty brands

1 22335
Bananain

Skinny boxer pants recommendation: 301P, 500E, 301S Briefs recommendation: 501S, 301P, 301S Bananai is a domestic e-commerce brand born in 2016, and has maintained a surprising growth rate in the industry since its inception. Its turnover on the day of Double 11 in 2018 reached 35.76 million yuan
2 20340
UNIQLO

Tight boxer pants recommendation: Flat knit, low-rise knit, AIRism knitted shorts, AIRism mesh series Loose boxer pants recommendation: boxer shorts, printed stripes Briefs recommendation: briefs Uniqlo's brand background needs no introduction, it has always been good
3 19959
HANRO

Founded in Switzerland in 1884, Hanro is a world-renowned high-end lingerie brand, women's lingerie is Hanro's traditional strength, with fine French lace and exquisite Swiss embroidery complementing each other, and has been rated at the industry's top trade show, Salon International de La Lingerie
4 19010
2(X)IST

2(X)IST was born in the United States in 1991, and the famous American fashion designer Gregory Sovell is one of the founders of the company. Similar to HOM, 2(X)IST is also keen to embody sensuality by highlighting the male genitalia, in addition to this, 2(X)IST also pays special attention to the design of the buttocks, which will be buttocks
5 18198
Sunspel

Sunspel originated in Nottingham, the center of lace production in the United Kingdom, and was originally mainly engaged in the production of English robes, and was one of the first manufacturers to develop and industrialize island cotton, which played a great role in the process of its luxury, and was also the first in the United Kingdom to loosen the style
6 16921
HOM

HOM is currently affiliated to Triumph International and is an important chess piece of Triumph International in the men's underwear sector. In most cultures, panties are shy to mention because of their sexual privacy implications, and HOM was one of the first to work on bringing men's panties into the fashion category
7 16301
AIMER MEN

Tight boxer recommendation: NS23V81, NS23S11, NS23S12 Briefs recommendation: NS22U81 AIMER MEN is a men's underwear brand under Aimer Group, which was established in 1993 and has a good reputation in the field of underwear in China
8 15748
C-IN2

C-IN2 has a long history with 2(X)IST, and its founder, Gregory Sovell, is also one of the founders of 2(X)IST, having served as the design director of 2(X)IST, and after leaving the company, he founded C-IN2 to return to the lingerie market and compete head-on with his old club. Gregory Sovell is the son of fashion house Tommy Hilfiger
9 14601
HUGO BOSS

Skinny boxer box recommendation: 50325403, 50426592 briefs recommendation: 50377692, 50325402001 Founded in 1923, Hugo Boss was initially engaged in the production of men's clothing, and is now part of the Italian fashion group Marzotto, which was adopted by Hugo Boss after being acquired and reorganized
10 12678
Goldlion

Tight boxer recommendation: GMB17102, GMB17110 briefs recommendation: GMB91200-A Founded in 1968, Kinglion initially started with men's ties, and then expanded into the field of men's clothing and accessories
11 11569
Schiesser

One of the world's largest lingerie manufacturers, Shuya grew so rapidly that it became an international company in the early 20th century, and in 2011, it was acquired by the Israeli consortium Delta Galil. Compared with other fashion underwear brands, Shuya's biggest advantage
12 10872
Under Armour

Skinny boxer pants recommendation: 1327424, 1327414 Under Armour made its fortune by manufacturing special tights for athletes, and the products are basically made of nylon and polyester, which are breathable, quick-drying and comfortable. In the sportswear market, Under Armour specializes in sportswear production
13 10649
Miiow Cat Man

Cat Man is a professional underwear brand founded in Hong Kong in 1998, since 2011, for different levels of target consumer groups, Cat Man has divided Cat Man Classic, Cat Man Secret, Mr. Cat Man, Cat Man Premium and other sub-brands, now the product line has covered underwear,
14 8563
zimmerli

Zimmerli was founded in the early days of the market with high-quality thread fabrics, and became famous at the Paris Exposition in 1878, with its underwear products, and was immediately introduced by the French high-end department store LeBonMarch, and in 1889, it won the gold medal of knitwear at the Paris Exposition
15 7591
Calvin Klein

Calvin Klein, referred to as CK, is one of the three major underwear brands in the United States, and now belongs to the same PVH group as the famous fashion brand Tommy Hilfiger. Unlike Shuya,
16 5672
Hanes Hengshi

Hanes is the world's largest producer of basic clothing, with an extremely rich product line of bras, panties, shapewear, and is currently the best-selling brand of men's underwear in the U.S. market. In 2006, in order to professionalize the brand, Hanes spun off from Hane

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2025 Men's Panty Brand Rankings

zimmerli Switzerland

HANRO Switzerland

Sunspel United Kingdom

HOM France

2(X)IST United States

C-IN2 United States

Schiesser Germany

Calvin Klein United States

AIMER MEN Beijing

Under Armour United States

HUGO BOSS Germany

UNIQLO Japan

Bananain Guangdong

Goldlion Hong Kong

Hanes Hengshi United States

Miiow Cat Man Hong Kong

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