The oldest denim brand in Europe and the fourth largest in the world, founded in London in 1908. Many people wonder what it has to do with the aforementioned Lee, but in fact, they have no connection except for some similarity in the name. Lee Cooper was known for producing workwear at the beginning of its existence, and during World War II, he made uniforms for the British Air Force, becoming one of the largest suppliers to the British army. After the Second World War, the focus began to shift to denim products, and its jeans became one of the iconic symbols of the youth counterculture movement in the fifties and sixties, and later became internationally famous by sponsoring the Rolling Stones tour, becoming one of the most closely associated denim brands with pop music. Now, Lee Cooper is part of the Iconix Brand Group in the United States, which has entered the mass market in more than 100 countries around the world and is known as a "lifestyle" brand.
 
As the largest denim brand in Europe, Lee Cooper's presence is much weaker than the three major American bull kings, but it has actually made a lot of contributions to the development of jeans. For example, its first front zip-up women's jeans caused a sensation at the time, and the first leggings, the first embellished jeans, the first low-rise flared pants, two-tone jeans, colorful jeans, and super skinny "graffiti" jeans were also well received, and they all witnessed Lee Cooper's indelible position in the history of jeans.
 
Lee Cooper's jeans are very distinctive in leather tags, buttons, pocket flowers, zippers and collar labels, in the washing process, stone grinding, nostalgic washing, shabby, special rinsing, sand and other technologies are remarkable, such as in the sand process, the sand particles are sprayed on the surface of the jeans, resulting in the effect of local wear and whitening of the pants, with the treatment of hand wiping cat whiskers, the fading is very natural. It also has primary color jeans, the main promotion is the orange edge denim series, with the most traditional and unique orange edge denim as the fabric, supplemented by distinctive large leather labels, wing bag flowers, button crotch design, the original price of more than 1000 yuan, now the price after the discount of 400 yuan, is still quite affordable.
 
However, Lee Cooper is less popular in China and is often mistaken for a series of Lee, with a somewhat confusing product model, which does not have a clear classification like Levi's, and its sales are dismal. Consumer reviews of its jeans are mixed, but because the price is often in a state of 3-5 discounts, some can be bought for less than 200 yuan (Lee Cooper jeans are sold slightly higher than Uniqlo in the UK, but there are many pants in China that are sold at a lower price than the latter), which is quite cost-effective for Lee Cooper, who has the halo of "the world's fourth largest denim brand".
 
At present, Lee Cooper has a number of stores in Beijing, Shanghai, Hangzhou, Chengdu, Chongqing and other cities in China, and it is also convenient to purchase online e-commerce.