As of the end of 2018, more than 4,500 stores have been opened across the country, and it has an unshakable position in the men's wear market.
 
In the early years, Heilan House was regarded as a representative of low-end supermarket brands because of its lack of fashion sense in design style and advertising. However, in recent years, after a series of self-innovations, more attention has been paid to fabrics and tailoring, and the product design has become more and more concise and neat, becoming a brand with both cost performance and design sense.
 
Heilan House provides customers with many tie style options, which are mainly made of silk and polyester silk. Its silk fabric is divided into pure silk fabric and silk, polyester blended fabric, the difference between the two fabrics is mainly reflected in the pattern, the solid color is generally pure silk fabric, the luster is soft, relatively simple, the pattern will use polyester to improve the color saturation to ensure the color fastness, the gloss is also stronger, more fashionable. Since the fabric containing silk is relatively soft and thin, the inner lining of polyester and wool blend is used, which can keep the tie regular and stiff shape, reduce the possibility of wrinkles, and make it easier to care for.
 
Ties made of pure polyester fabrics are generally brightly colored, decorated with jacquard and other processes, and the lining is also all-polyester. However, if it is not a special occasion, it is not recommended to buy a style with too bright colors, which is difficult to match and easy to look tacky. In addition, the version of the tie of Heilan House is generally a regular standard arrow model, with a width of between 6-7 cm, which is more suitable for semi-formal receptions, interviews, etc., and its length is generally 145 cm, which is suitable for most Chinese men, and can avoid the embarrassing situation that the tie is longer than the belt buckle.
 
The tie of Heilan House is meticulous and exquisite, easy to buy, and affordable, about 100 yuan each, which is very suitable for young friends who are just starting out in the workplace.